Marketing Science Lead
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As a Marketing Science Lead you will be responsible for leading the execution of the account and office-level vision and priorities within the organization. The main output of the role is to deliver Marketing Science projects, deliverables, and related work to clients across a broad range of initiatives. Career development is typically provided by Marketing Science Directors or Senior Directors , but may be adapted depending on the account or office location. The nature of the role is that of a leader , expected to understand Marketing Science at an advanced level and lead project contributions for client-facing deliverables . You will: Leadership & Problem Solving Identify, build, and lead teams to solve complex business and analytical problems . Provide leadership over project delivery and ownership requirements. Manage both Analysts' deliverables and your own deliverables , ensuring that the Marketing Science Associate Director or Director maintains visibility into project progress. Marketing Science Expertise 5-8 years of experience with at least two and deep understanding of at least four of the following areas: Data architecture (ETL / data integration) Automated data ingestion and reporting Data science and statistical programming Testing and personalization Data visualization Website platform implementation Data Storytelling & Insights Excel in data storytelling . Guide junior team members in translating findings into clear and actionable insights for clients and stakeholders. Business Development Participate in business development activities , including: Shaping analytics content Recommending methodologies and technologies Estimating level of effort Supporting appropriate resource allocation Communication & Presentation Provide feedback and refinement for presentations. Deliver high-level presentations to both internal and external stakeholders. You have Soft Skills Strong interpersonal and team-building skills . Ability to foster a cohesive and effective work environment . Proactively check in and report on team members' needs . Ability to refine communication to meet client expectations and business objectives . Strong capability to communicate effectively with senior clients and stakeholders . Hard Skills Advanced understanding of: Adobe Analytics Google Analytics Media tools Ability to navigate technical and analytical challenges . Advanced knowledge and practical experience with agency technology platforms . Key Activities Provide work and team leadership across projects. Ensure project delivery standards and ownership are maintained. Lead the ideation, development, and execution of measurement strategies and frameworks . Provide career development guidance, leadership, and support to Analysts and Analyst teams. Support Marketing Science Directors and Senior Directors in scoping Marketing Science staffing and team management needs .
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Company Intel
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