WPP Media - (MFG) Associate Planning Director (6-month contract)

Responsibilities

• a) Client Relationship:
• Proactively communicate with clients, providing timely updates on campaign performance, industry trends, and new opportunities. Manage client expectations effectively and ensure their satisfaction with our services.
• b) Strategic Planning:
• Strategic Insight: Develop a deep understanding of client businesses, target audiences, competitive landscapes, and industry trends.
• Goal-Oriented Planning: Collaborate with clients to define clear and measurable campaign objectives, aligning advertising strategies with overall business goals to ensure we meet or exceed these goals.
• Cross-Channel Expertise: Develop comprehensive advertising strategies and media plans across all relevant channels, devising a channel mix that satisfies market and channel level objectives.
• Budget Allocation: Determine appropriate budgets and allocate resources effectively across different channels to optimize campaign performance.
• c) Implementation & Operations:
• Seamless Execution: Implementation of advertising campaigns across all channels, ensuring timely launch and accurate setup.
• Budget Control: Manage campaign budgets and track spending meticulously to ensure optimal to goals and client transparency.
• Team Collaboration: Collaborate effectively with internal teams (e.g., creative, analytics) to ensure seamless campaign execution and alignment with client expectations.
• Performance Monitoring: Monitor and Optimize campaign performance closely, using analytics tools to track key metrics and identify areas for improvement.
• d) Optimization & Reporting:
• Data-Driven Optimization: Regularly analyze data to uncover insights, adjust strategies, and implement changes that enhance campaign performance.
• A/B Testing: Understand A/B testing to identify the most effective campaign elements and optimize for conversions, engagement, and other key performance indicators.
• Insightful Reporting: Generate regular/timely reports that clearly communicate campaign performance (and reasons why) while delivering important insights, and recommendations to clients in a digestible and actionable format.
• Optimization & opportunities: Analyze campaign data to identify trends, opportunities, and areas for improvement, providing strategic recommendations to clients for future campaigns.
• About Yourself/Required Skills:
• 8-10 years of experience in media planning/digital marketing.
• Ability to work independently and be a strong team player in a fast-paced, deadline-driven environment.
• Solid grasp of digital marketing, especially a deep knowledge of digital media.
• Ability to forecast outcomes of DR campaigns and manage spend well

Additional Information

WPP is the trusted growth partner for the world's leading brands. We unite cutting-edge media intelligence and data solutions, world-class creativity, next-generation production, transformative enterprise solutions and expert strategic counsel in a single company - powered by exceptional talent and our agentic marketing platform, WPP Open, to help our clients navigate change, capture opportunity and deliver transformational growth. We have been building the world's most valuable brands for 50 years and have global reach across 100+ markets, with deep local expertise. Our people are the key to our success. We're committed to fostering a culture of creativity, belonging and continuous learning, attracting and developing the brightest talent, and providing exciting career opportunities that help our people grow. For more information, visit WPP.com. Overview of job We are looking for a highly motivated and experienced Associate Planning Director to join the MFG Cloud Team in the Planning discipline. As an important point of contact for Google's Cloud account, you will manage their media planning needs across all channels, maintaining strong relationships with clients, understanding their business goals, and translating these into effective advertising strategies and media plan deliveries. We are the owners of the day-to-day relationship ensuring excellent quality and flawless delivery against client objectives on each and every campaign. You will be managing communication, expectations, and processes smoothly and efficiently between both client and internal teams. Your role is crucial in ensuring that campaigns are delivered on time, within budget, and meet or exceed client expectations. You will demonstrate excellence through meticulous planning, strategic thinking, timely connection and continuous performance analysis, in order to drive successful incremental outcomes and deliver exceptional value to our clients.

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