Marketing Manager, Dental

Responsibilities

• Bring new dental hardware, software, and materials products to the market
• Nurture existing products by executing changes in marketing and positioning
• Connect market and technology trends with Formlabs' products to build product positioning and messaging for dental industry personas and use cases
• Partner with leadership to shape and execute the dental marketing strategy
• Regularly track and assess competitors, and adjust Formlabs' product marketing accordingly as the industry situation changes
• Own the content and strategy of the Formlabs Dental website
• Develop high-impact content including case studies, workflow videos, website copy, sales enablement materials, and customer stories
• Execute and optimize email, social media, and broader digital and traditional marketing campaigns
• Promote and demo Formlabs products at conferences, trade shows, events, and to analysts and potential customers
• Collaborate with dental professionals, key opinion leaders (KOLs), and industry experts
• Work cross-functionally with content, creative, events, sales, product teams, as well as dental professionals and industry experts to align marketing efforts
• Enable direct sales teams and channel partners with marketing assets and co-branded campaigns
• Track, analyze, and report on the performance of dental marketing initiatives to inform future investment
• About You:
• 3+ years of experience in a product marketing, marketing manager, or product management role at a B2B hardware or software company
• Detail-oriented with a track record of excellence in project management
• Exceptional written and verbal communication skills, with the ability to craft compelling marketing messages
• Experience with digital and traditional marketing channels
• Successful in collaborating with sales and marketing teams to create product training material, including value propositions and differentiation
• A creative mindset with a passion for designing innovative customer campaigns
• Passionate about technology and interested in 3D printing
• Proven ability to work independently and cross-functionally to complete projects
• Strong bias for action and ability to execute quickly
• Proactive, solution-driven, and able to anticipate challenges
• High level of initiative and strong business judgment; comfortable solving strategic problems in real time
• Bonus Skills:
• Experience working in the dental or medical industry.
• A technical, STEM, or life sciences background is a plus
• Our Benefits & Perks:
• Robust equity program to build future wealth through RSUs
• Comprehensive healthcare coverage (Medical, Dental, Vision)
• 401K matching and access to financial advisors
• Generous paid Parental Leave (up to 16 weeks)
• Tenure-based paid Sabbatical Leave (up to 6 weeks)
• Flexible Out of Office Plan - Take time when you need it
• Ample on-site parking & pre-tax commuter benefits
• Healthy on-site lunches, snacks, beverages, & treats
• Regular sponsored professional development opportunities
• Many opt-in culture events across our diverse community
• And of course... unlimited 3D prints
• We are an equal opportunity employer and value diversity at our company. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.
• Even if you don't check every box, but see yourself contributing, please apply. Help us build an inclusive community that will change the face of 3D printing.

Benefits

Additional Information

About Formlabs: Do you want to change how the world creates? At Formlabs, we're building the tools that make it possible for anyone to bring their ideas to life, from cutting-edge products to life-saving medical devices. Our 3D printing technology powers innovation at more than 50,000 industry leaders worldwide, including Apple, Google, Tesla, New Balance, and NASA. Together, we're helping everyone design, prototype, and manufacture faster than ever before. We're a team of hands-on builders, engineers, and innovators reinventing how the world makes physical things. If you're ready to shape the future of fabrication, come build it with us.

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