Manager of Web Experience & Operations

Requirements

• 5+ years of experience in website management, digital marketing, technical SEO, web publishing, or related roles, including hands-on responsibility for a production marketing website.
• Strong experience with WordPress or a similar CMS, including page creation, content updates, site structure, publishing workflows, and technical troubleshooting in partnership with developers.
• Strong project management and cross-functional leadership skills, including experience owning intake, prioritization, and execution for multiple concurrent web initiatives.
• Strong working knowledge of technical SEO, including crawlability, indexation, schema, internal linking, site architecture, redirects, canonicals, XML sitemaps, Core Web Vitals, and the diagnostic frameworks used to identify and prioritize SEO issues.
• Strong working knowledge of HTML, CSS, and JavaScript, including how front-end implementation and rendering decisions affect site performance, accessibility, and user experience.
• Experience using AI and LLM-based tools to improve efficiency across technical SEO, web publishing, content operations, QA, or analysis workflows.
• Experience running experiments and supporting conversion rate optimization on landing pages or website experiences.
• Proficiency with web analytics and technical SEO tools such as GA4, Google Search Console, and related crawling, auditing, and reporting tools.
• Ability to translate data into actionable recommendations, communicate technical concepts clearly, and improve processes over time.
• Strong ownership, attention to detail, and comfort operating in a fast-paced environment.

Additional Information

The Manager of Web Experience & Operations owns day-to-day execution and optimization across Included Health's marketing websites (includedhealth.com and doctorondemand.com) and microsites as a key growth and conversion channel. This role turns broader web strategy into clear priorities, manages publishing operations and intake, and drives high-quality execution across technical SEO, CRO, UX, and web publishing. The ideal candidate brings strong technical fluency in how websites are built, rendered, measured, and optimized at scale. They can evaluate how technical decisions affect discoverability across traditional SEO and AEO/GEO, apply best practices for site architecture and structured data, and use AI and LLM-based tools to improve efficiency and scale web and SEO operations. This role is primarily responsible for executing intake requests and managing day-to-day web production in support of the consumer marketing content strategy, ensuring work is launched accurately, efficiently, and on time.

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