Account Director, Digital & Biddable Media (Parental Cover)

Requirements

• The Ideal Candidate
• Experience in technology, financial services or FMCG/consumer goods is welcome but not essential - what matters most is a track record of delivering high-quality biddable campaigns across complex, multi-workstream environments.
• Essential Criteria
• Channel Expertise
• A strong, demonstrable primary specialism in Paid Social - including hands-on experience managing campaigns across Meta (Facebook/Instagram), LinkedIn, YouTube and X/Twitter, across both brand awareness and performance/conversion objectives
• Proven ability to develop and implement audience strategies within Paid Social, including B2C consumer segmentation, B2B professional targeting and the governance considerations relevant to regulated industries
• Strong complementary experience in at least one additional biddable discipline - Paid Search (Google Ads, Microsoft Advertising, SA360) or Programmatic (DV360, The Trade Desk or equivalent) - at a level sufficie

Benefits

Additional Information

About WPP Media WPP is the trusted growth partner for the world's leading brands. With exceptional talent, trusted data and intelligence, and world-class partnerships - all united by our pioneering agentic marketing platform, WPP Open - we help clients navigate change, capture opportunity, and deliver transformational growth. WPP Media is WPP's AI-driven media operating unit, bringing together media, data, and partnerships to deliver creative personalisation at scale. Connected through WPP Open and powered by Open Intelligence, clients see exactly where, how, and why their media investment is working. For more information, visit wppmedia.com . 2464 - Account Director, Digital & Biddable Media (Parental Cover) Role Summary and Impact Mindshare, part of WPP, delivers Good Growth for its clients. As "Growth Architects," we drive growth that benefits all stakeholders - better for people, planet, and business - by using media with intention. This approach creates more meaningful connections with consumers, increases consumer trust in the brand, and delivers better outcomes for all stakeholders. A 12-month fixed term contract exists within Mindshare's Channels & Solutions team, covering a period of maternity leave. The role sits across an active portfolio of clients spanning three industry verticals: A global technology brand running sophisticated multi-market biddable campaigns across consumer and commercial workstreams in EMEA - spanning paid social, paid search and programmatic - with a focus on driving active preference for an ingredient technology platform A global financial services and asset management organisation running a full-funnel, always-on digital programme across EMEA markets, managing both B2B professional investor audiences and B2C end investor segments through paid social, paid search and programmatic - operating within a regulated environment that demands rigour, audience precision and compliance-aware campaign management A global consumer goods and corporate organisation requiring senior oversight of biddable paid media activity across paid social platforms including Meta, LinkedIn, YouTube and X, delivered across global multi-market campaigns at a supporting capacity We are looking for an experienced digital and biddable Account Director whose primary specialism is Paid Social, and who brings strong complementary experience across Paid Search and/or Programmatic. This is a delivery-focused role - the successful candidate will be expected to take hands-on ownership of campaign quality, execution standards and day-to-day client engagement, while maintaining the strategic oversight and offshore coordination that these accounts require. Cross-channel experience is essential. The role requires a candidate who can operate confidently across different client contexts - from performance-oriented multi-stakeholder technology campaigns to the full-funnel complexity of a regulated financial services environment, alongside supporting oversight of a global consumer goods account. The candidate will also be expected to flex capacity to support other accounts and projects within the wider Channels & Solutions team on an occasional basis.

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