Vice President of Affiliate Marketing

About the role

Tinuiti is the largest independent full-funnel marketing agency in the U.S. across the media that matters most, with $4 billion in digital media under management and more than 1,200 employees. Built for marketers who demand growth and accountability, Tinuiti unites media and measurement under one roof to eliminate waste-the biggest growth killer of all-and scale what works. Its proprietary technology, Bliss Point by Tinuiti, reveals the truth around growth and waste, and how to capitalize on it. With expert teams across Commerce, Search, Social, TV & Audio, and more, Tinuiti delivers measurable results with brutal simplicity: Love Growth. Hate Waste. We support 100% remote work for this role! We'd love to hear from you if: Research shows that while men apply to jobs when they meet an average of 60% of the criteria, women and other marginalized folks tend to only apply when they check every box. So if you think you qualify, but don't necessarily meet every single point on the job description, please still get in touch. The VP of Affiliate will serve as the visionary leader for our affiliate practice, responsible for defining the next generation of performance-based partnerships. In an era defined by AI disruption, shifting search landscapes, and the "content-to-commerce" evolution, you will be the primary architect of strategies that keep our clients ahead of the curve. You will oversee high-level client relationships, drive departmental P&L, and mentor a high-performing team of experts to deliver industry-leading results.

Responsibilities

• Strategic Vision & Thought Leadership
• Future-Proofing: Anticipate the impact of AI, privacy changes, and search engine evolution on the affiliate ecosystem to pivot strategies proactively.
• Category Innovation: Transition the team from traditional lower-funnel management to sophisticated, content-led, full-funnel partnership ecosystems.
• Executive Presence: Act as the face of the affiliate department both internally and externally, contributing to the agency/company's overall strategic roadmap.
• Client Partnerships & Growth
• High-Stakes Leadership: Serve as the most senior leader on the team and with clients, ensuring their affiliate programs align with broader business objectives and long-term growth.
• Consultative Selling: Partner with the business development team to lead pitches and identify expansion opportunities within existing accounts.
• Financial Stewardship: Own the financial health of the affiliate department, including margin management, resource allocation, and achieving aggressive ROI targets.
• Operational Excellence & Integration
• Omni-Channel Synergy: Break down internal silos by integrating affiliate strategies with other media channels (like Paid Social, SEO, Commerce, Influencer, etc.) to create a unified performance engine.
• Tech Stack Optimization: Evaluate and implement emerging technologies and tracking solutions to ensure "best-in-class" attribution and data integrity.
• Onboarding Governance: Oversee complex account transitions, ensuring innovative frameworks are established from day one.
• Team Mentorship & Culture
• Leadership Development: Mentor, teach and elevate Affiliate talent, fostering a culture of accountability, curiosity, and high performance.
• Resource Planning: Manage departmental headcount and organizational structure to support scaling without sacrificing quality.
• Player and Coach: In addition to growing the individuals on the team you are able to dig in and aid on client work day-to-day.
• Professional Qualifications
• Experience: 15+ years in digital marketing, with at least 10 years specializing in Affiliate/Partnership marketing and a minimum of 5 years in a senior leadership role.
• Proven Track Record: Demonstrated success in scaling complex, multi-million dollar affiliate programs across diverse verticals (B2C, B2B, Retail, etc.).
• Technical Mastery: Expert fluency in major affiliate networks (Impact, CJ, Rakuten, etc.) and a sophisticated understanding of multi-touch attribution models.
• Strategic Acumen: Exceptional ability to translate complex data into a compelling narrative for C-suite stakeholders.
• Inter-Agency and IAT unification: Strength in working with other teams to ensure Affiliate is an integrated channel within a media mix.
• Education: Bachelor's degree in Marketing, Business, or a related field; MBA or equivalent experience preferred.
• FLSA Classification: Exempt
• We are an equal opportuni

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