Director of Marketing

Responsibilities

• Demand Generation & Pipeline Creation (40%)
• Design and execute multi-channel demand generation strategies
• Build and optimize lead generation programs driving qualified opportunities
• Develop and manage marketing campaigns across digital channels
• Create and implement account-based marketing initiatives
• Own MQL targets and conversion metrics
• Establish marketing attribution and ROI measurement
• Drive pipeline growth supporting 40%+ ARR increase
• Brand Positioning & Messaging (25%)
• Define and evolve our market positioning and messaging
• Craft compelling narratives around our AI-powered solutions
• Develop competitive differentiation strategies
• Create sales enablement materials that articulate our value
• Oversee website and digital presence optimization
• Build analyst and PR relationships
• Establish Ombud as a thought leader in our space
• Content Strategy & Thought Leadership (20%)
• Develop a comprehensive content strategy aligned with buyer journey
• Create high-value content that addresses prospect pain points
• Establish thought leadership in enterprise sales and AI automation
• Build scalable content creation processes
• Implement content distribution strategies across channels
• Drive engagement through targeted content campaigns
• Measure content effectiveness and optimize accordingly
• Marketing Operations & Analytics (15%)
• Build marketing technology stack and infrastructure
• Implement data-driven marketing processes and analytics
• Establish marketing KPIs and reporting cadence
• Manage marketing budget and resource allocation
• Optimize channel performance through testing and measurement
• Create scalable marketing operations processes
• Collaborate with Sales on lead management and CRM processes
• Required Qualifications
• This role is based in Denver, Colorado and requires regular in-office presence
• 5+ years of progressive B2B SaaS marketing experience with 2+ years in marketing leadership
• Proven track record driving demand generation and pipeline creation
• Experience marketing enterprise software solutions ($75K+ ACV)
• Strong understanding of enterprise buying cycles and B2B marketing strategies
• Demonstrated ability to build marketing programs from early stage
• Experience with ABM and targeted marketing approaches
• Data-driven approach with focus on pipeline impact
• Bachelor's degree required, MBA preferred
• Technical Skills
• Proficiency with marketing automation platforms (HubSpot, Marketo, etc.)
• Experience with CRM systems (Salesforce, HubSpot)
• Understanding of digital marketing channels and optimization
• Familiarity with content management systems
• Knowledge of marketing analytics and attribution tools
• Experience with ABM platforms a plus
• Leadership Competencies
• Hands-on execution capabilities with strategic vision
• Excellent communication and storytelling abilities
• Analytical approach to marketing measurement
• Builder mentality with process creation capabilities
• Resourcefulness and creativity in maximizing impact
• Results-oriented with clear focus on business outcomes
• About Ombud
• Our Values (PIRCC)
• Progressive: We think ahead and act with purpose.
• We are forward‑thinkers, always seeking to learn and evolve. We're not just adapting to change; we're driving it. We look ahead of the curve and push Ombud to lead in innovation and industry advancement.
• Integrity: We do what's right, even when no one is looking.
• It's the backbone of how we operate. We foster trust and honesty, where commitments are honored and ethics aren't negotiable. Ombuddies act responsibly and transparently-with each other and with our clients.
• Resourceful: We solve problems with creativity, focus, and grit.
• We practice intelligent innovation-doing more with less, thinking outside the box, and turning challeng

Benefits

Additional Information

Position Overview As Director of Marketing reporting to the CEO, you will be responsible for building and executing Ombud's marketing strategy during a transformative growth phase. This hands-on leadership role requires both strategic vision and tactical execution to drive demand generation, establish our market position, and support pipeline creation. You will craft our narrative, build our marketing foundation, and create scalable programs that deliver measurable business results with limited resources.

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