CRM Program Marketing Manager, Loyalty - Remote

Responsibilities

• Campaign Reporting: Own main metrics of campaign performance to understand initial performance, identify new opportunities and test new assumptions and hypothesis. Work with analytics team to present and share out findings that could be impactful to other teams.
• Collaboration: Serve as the internal subject matter expert for loyalty and rewards program, and ensure Lifecycle campaigns align with product launch milestones, main performance goals, and ongoing programs.
• Project Facilitation: Help coordinate multi-channel digital communications programs, ensuring understanding of our goals and customer needs.
• 5+ years of experience in email marketing or CRM. Experience within financial services or a subscription-based business environment.
• Experience launching or managing loyalty, rewards, gamification, or retention programs.
• Experience with gamification mechanics (badges, tiers, incentives).
• Bachelor's degree in marketing, business, communications, or a related field.
• Experience providing email and push marketing programs at the enterprise level
• Understand campaign performance metrics and translate data into applicable insights.
• Benefits/Perks:
• Great compensation package and bonus plan
• Core benefits including medical, dental, vision, and matching 401K
• Flexible work environment, ability to work remote, hybrid or in-office
• Flexible time off including volunteer time off, vacation, sick and 12-paid holidays
• Explore all our exciting benefits here: https://yourexperianbenefits.com/cand-index.html se let us know at the earliest opportunity.
• #LI-Hybrid

Benefits

Additional Information

Experian is looking for a CRM Lifecycle Program Manager to lead the strategy, and growth of our customer loyalty ecosystem-including digital badges, rewards, and engagement programs. You will oversee email, push, and SMS campaigns focused on loyalty, engagement, and retention, while managing performance through main metrics such as open rates, click-through rates, and product engagement. You will design and implement data-driven strategies that enhance customer experience, increase retention, and guide lifetime value, partnering with Product, Marketing, and Analytics teams to deliver personalized customer journeys. You will combine, program management, and performance marketing expertise, and reports to the Lifecycle Manager of Engagement & Loyalty.

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