Senior Product Marketing Manager

Responsibilities

• Run end-to-end execution for Tier 1 launches, starting with a major September launch, and introduce a launch tiering framework that separates a quiet release from a market-defining moment
• Own web content strategy across homepage narrative, product pages, solution pages, and product video explainers by industry and persona - currently non-existent for video
• Build the GTM content spine: pitch decks that tell a story, renewal narratives tied to value delivered, and expansion playbooks that turn product releases into land-and-expand moments
• Audit and update existing Sales and CS collateral so the narrative is consistent across every asset the field uses
• Stand up a competitive intelligence cadence - battlecards, win/loss, quarterly reviews and consolidate intelligence that's scattered across teams into a single source GTM can rely on
• Carry the category narrative through web, launches, enablement, analyst conversations, and customer stories, and shape how we talk about AI in a way that lands with skeptical enterprise buyers
• Translate the platform's AI agent capabilities into positioning that resonates with enterprise buyers who are hungry for substance, not hype
• Build and run your own AI agents as a default part of the workflow - for research, drafting, competitive analysis, and content production
• Brief Product on what the market needs and brief Sales on what Product is shipping, acting as the connective tissue between the two

Requirements

• You've been the de facto PMM function at a B2B SaaS company - a solo or founding PMM seat with an enterprise motion and a complex, multi-product platform
• You've built a launch tiering framework yourself, not inherited one, and can talk concretely about when it worked and when it didn't
• You've owned a website as PMM, not just contributed a paragraph, and you have a point of view on how product pages should read when the product is a platform
• You can take a platform capability and produce a page, a pitch, and a one-liner within hours - and Sales, CS, and customers all read the same words and hear the same story
• You're fluent across both Sales and CS enablement and treat CS enablement as equal in weight
• You use AI as a genuine productivity layer and can talk concretely about how it's changed the way you work
• You can market AI products to enterprise buyers without resorting to hype, and you understand why skepticism is rational and how to earn credibility anyway
• You can move a room in a presentation
• You care about category - you've worked inside a category-defining company, or wish you had, and can articulate what makes a category narrative land versus sink
• Video content creation from start to finish
• CX background (martech or adjacent spaces also work)
• European startup or scale-up experience
• What success looks like
• The September launch lands as a market-defining moment, with pipeline and revenue contribution you can point to
• The website closes deals instead of leaking them - a first-time visitor can read it in sixty seconds and understand exactly how TheyDo can accelerate their business
• GTM has the competitive answer before they need to ask, with coverage across active segments and every key rival
• Narrative discipline holds across web, launches, enablement, and customer stories - measured by consistency, not volume
• AEs walk into deals with decks that tell a story, and CS runs renewals and expansions with playbooks tied to value delivered
• PMM-d

Benefits

Additional Information

Help fix customer-centricity at scale Every company wants to become more customer-centric. At TheyDo, we make that ambition real. Our AI-powered journey management platform helps the world's largest enterprises align around what matters most: their customers. By bringing scattered data and teams together, we empower smarter decisions and better experiences. Since 2019, global leaders across industries - including Ford, Cisco, Johnson & Johnson, Siemens, Home Depot, and Lufthansa - have trusted us to scale journey management and deliver measurable impact. Backed by $50M from top-tier investors, including Blossom and 20VC, we are building a category-defining company. Our fully remote team of 100+ TheyDoers represents 30+ nationalities across 27 countries, united by a customer-led, people-first culture. Our mission is clear: Make journey management the most powerful business tool in the world. If you're looking for a place where your work shapes the future of how companies operate, join us. Let's build it together. TheyDo created the category of Journey Management, and global enterprises like Ford, Pfizer, Lufthansa, Siemens, and Lloyds now run their businesses on journeys instead of slides. This is a dedicated PMM seat - the operating counterpart to the VP of Marketing - and most of the surface area where the product meets the world is still under-built. We're looking for someone who wants to build that surface from scratch and treat AI as a category accelerant, not a bolt-on.

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