Customer Growth Assistant Manager

About the role

About us Love, Bonito is Southeast Asia's leading womenswear brand, built with a mission to empower women to find confidence through style. Incorporated in 2010 in Singapore, we've since grown from a humble online startup into a multi-channel business with over 20 stores and counting across Asia and a thriving online presence. For the next decade, we are looking to expand through new categories, markets, wholesale partnerships, and brand acquisitions. We are evolving into a next-generation regional consumer group - one that blends heart with performance, and creativity with technology. At our core, we're a team of builders, dreamers, and doers who believe culture is more than words on a wall - it's how we show up every day. We move fast, stay curious, and take bold bets on ideas and people we believe in. Here, you'll find a community that challenges you to grow, trusts you to lead, and celebrates you for being you. Together, we're shaping the future of Asian brands - from right here in Southeast Asia, to the world. Why join us? At Love, Bonito, you'll do more than just a job - you'll help build a movement. We're creating an organization that's lean, bold, and full of heart - where every person has the space to make an impact. Here's what you can expect: Purpose with performance : We're building a world-class Asian brand that competes globally. We hold ourselves to high standards and operate with purpose, integrity, grit and excellence. Join us if you take customer service excellence seriously and are passionate about creating real impact! Growth that's real : We are known to be incredibly dynamic and fast-paced. You'll be expected to learn fast, stretch beyond your comfort zone, and work alongside people who challenge and support you in equal measure. Don't join us if you're looking for a comfortable, fully structured setup, but do join us if you're excited to build, shape, and make an impact together! Culture at our core : If you're looking for a no-corporate-BS environment, you'll fit right in. We lead with empathy, celebrate individuality, and believe that great work comes from trust, not titles. We believe in teamwork and effective collaboration - because when we run together, we go further. If this speaks to your values, come join us and be part of #TeamLB! Join us as we redefine what it means to build an enduring global consumer group. About the role You will be responsible for driving customer growth across digital and retail touchpoints for Singapore and International markets (Philippines, Indonesia, Malaysia, Hong Kong and others). Your core ownership is Omni Channel Communication (Email, In-App Messaging, Push Notification, WhatsApp, Telegram, SMS). But beyond execution, you are expected to think in terms of customer lifecycle, CRM strategy, and loyalty value creation. You will work closely with the Global Customer Growth Manager to strengthen acquisition, activation, retention and reactivation engines. Ensuring communication strategies are aligned with CRM segmentation, loyalty mechanics and long-term customer value growth. This role is not just about sending campaigns. It is about building a scalable communication system that drives measurable customer lifetime value (CLV). You will collaborate cross-functionally with Global Campaigns, E-commerce & New Tech, Creative, Content, Data and Market teams to ensure consistency, performance and innovation across all customer touchpoints. Main Responsibilities: Omni Channel Communication Ownership: Owns omni-channel campaign calendar and one-time broadcasts (newsletters, pushes, WhatsApp blasts, etc). Lead and manage a team to drive customer acquisition, engagement and retention through Email, IAM, Push, WhatsApp, Telegram and SMS. Develop and optimise channel strategy across campaign broadcasts and automated lifecycle flows. Ensure message consistency and sequencing across channels to maximise impact without over-communication. Campaign & Project Management: Drive end-to-end execution of global and market-level Email, Push Notifications, Whatsapp, Telegram and SMS campaigns from planning to deployment. Align campaign calendars across markets to ensure local relevance while maintaining global consistency. Work closely with Creative & Content teams to ensure communication is aligned with Love, Bonito tone of voice, customer-centric and performance driven. Automation & Optimisation: Manage and optimise third-party marketing automation tools. Identify automation opportunities to reduce manual workload and increase scalability. Collaborate with E-commerce & Tech teams on platform improvements impacting customer growth performance. CRM & Loyalty Support: Partner with Global Customer Growth Manager to optimize loyalty & CRM strategy across lifecycle stages (new user onboarding, first purchase conversion, repeat purchase, churn prevention, reactivation) and automated flows (welcome series, browse abandonment, cart abandonment, post-purchase, win-back, loyalty n

Your Match

How well this role fits your profile.

Company Intel

What employees say

Worked at Love, Bonito? Share your experience