PR and Social Media Specialist

About the role

The Social Media Expert at ESET enhances brand reputation and awareness through digital strategies, content management, and campaigns, while leading creative production and marketing support. The PR Specialist manages media relations and creates public materials to maintain and strengthen the company's positive image. Job description The Social Media Expert at ESET is a dynamic role focused on enhancing the company's reputation and increasing awareness of its technology and offerings. This expert develops and implements comprehensive social media strategies, oversees content management, and steers digital campaigns. Additionally, the Social Media Expert is responsible for the creative output of the in-house production studio and provide digital marketing support for ESET's content and products, while managing various social media communication channels to bolster the company's long-term business objectives. The PR Specialist at ESET plays an important role in upholding and promoting the company's positive image. This includes engaging in media relations, crafting public-facing materials such as press releases and articles. FUNCTIONAL RESPONSIBILITIES AND DUTIES - Ensure a unified brand voice, while fostering an active social media community. - Adapt and translate global social media posts and PR content for local markets. - Work with external agencies to create content, providing necessary information and materials to achieve PR objectives. - Define target audiences for each social media channel in collaboration with other teams. - Implement global social media strategies locally, and develop weekly content calendars for B2B and B2C audiences in cooperation with marketing teams. - Establish social media activity plans. - Create and publish original written and audio-visual content across all relevant social media and content platforms. - Manage community interactions by monitoring comments, responding to simple inquiries, and directing complex questions to ESET Support. - Engage with the online community by developing content and storytelling activities to activate friends, fans, and followers on ESET's social platforms. - Conduct monthly monitoring of brand mentions, hashtags, keywords, and searches using digital analytics and media tracking tools, and document social media activities. - Analyze marketing data, adjust strategies accordingly, and report results to senior management. - Oversee communication with influencers and bloggers as part of ESET's outreach efforts. - Collaborate in creating storyboards for audio and video productions. - Design and execute social media campaigns with researched content, appropriate hashtags, and imagery to enhance social engagement and online presence. - Apply SEO techniques to all written content to boost engagement and web visibility. - Collaborate with internal teams to support their goals and maintain a consistent brand voice, while nurturing an engaged media community. - Adapt and translate global PR materials like press releases, articles, and interviews. - Partner with external agencies to create content and provide necessary information to ensure successful PR outcomes. - Research and develop content for media, blogs, and social media in collaboration with local and global marketing teams. - Cultivate and sustain relationships with journalists, press, and public affairs entities, and represent the company at relevant events and conferences. - Conduct monthly monitoring of brand mentions, hashtags, keywords, and searches using digital analytics and media tracking tools, and document social media activities. - Organize and coordinate PR projects and events, such as press tours and roundtables. - Engage in rapid response and crisis communication efforts. - Carry out other work according to the instructions of a managing employee in accordance with the activity of the department and the company.

Requirements

• Education:
• Master's degree
• Security technology experience is a plus
• Years of work experience: 3 years in a PR on company side (or agency) or from media
• Experience in copy and content writing
• Experience of proof reading
• Experience in working with external agencies
• Knowledge:
• Understanding of cybersecurity
• Ability to digest and interpret technical material
• Well-developed interpersonal and organizational skills
• MS Office: advanced
• Experience in social media management monitoring
• Language:
• English: C1
• Communication:
• Excellent oral and written communication skills
• Managerial skills:
• N/A
• Personal characteristics:
• Attention to detail

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