Sr Director Marketing

Requirements

• Extensive senior leadership experience (12+ years) in enterprise B2B marketing within data, technology, or analytics-driven businesses, ideally operating across multiple markets
• Proven track record of operating at ExCo or equivalent level , influencing strategy, investment, and business outcomes
• Deep expertise in: Account-Based Marketing (ABM)
• Revenue marketing and pipeline generation
• AI-driven and data-led marketing strategies
• Strong commercial acumen, with demonstrated ownership of marketing budgets and ROI accountability
• Experience building and leading high-performing, modern marketing teams
• Proven ability to operate effectively in a global matrix organization
• Expertise across full-funnel marketing , including demand generation, brand, digital, content, PR, and events
• Strong stakeholder management skills, with the ability to influence senior executives and cross-functional leaders
• Demonstrated ability to translate market insights into actionable growth strategies
• Excellent communication and executive presence, including media and board-level engagement
• Education: Degree in Marketing, Business, or related field (MBA or equivalent advanced degree preferred)
• Impact You'll Make:
• Executive Leadership & Influence:
• Acts as a trusted advisor to the Africa CEO and ExCo, shaping business priorities and advocating for marketing-led growth.
• Acts as a strategic advisor on both commercial growth and corporate reputation, supporting the CEO and ExCo in navigating market positioning, stakeholder engagement, and reputational risk.
• Regional Marketing Strategy & Growth:
• Defines and leads a modern, insight-led marketing strategy that translates enterprise priorities into region-specific growth plans, ensuring alignment to global objectives while optimizing local market dynamics.
• Ensures disciplined investment tied to ROI, pipeline, and revenue, while driving full-funnel performance from brand awareness through to conversion and customer growth.
• Demand Generation, ABM & Revenue Marketing:
• Leads a next-generation demand engine anchored in ABM, precision targeting, and personalized engagement.
• Partners closely with sales to align on accounts and revenue goals, driving pipeline growth through integrated campaigns and lifecycle marketing, underpinned by clear attribution and performance metrics.
• AI-Enabled & Data-Driven Marketing:
• Champions AI and advanced analytics to enable predictive targeting, scalable personalization, and campaign optimization.
• Embeds a test-and-learn culture, ensuring decisions are driven by data, insights, and measurable commercial outcomes.
• Corporate Communications & Reputation Leadership:
• Leads an integrated corporate communications function across internal and external audiences, ensuring clear, consistent, and strategically aligned messaging.
• Owns and drives TransUnion Africa's regional narrative, aligned to CEO priorities and enterprise strategy, while overseeing executive and CEO communications, thought leadership, and high-impact engagements.
• Shapes media relations and market positioning beyond campaign PR, and acts as a trusted advisor to ExCo on crisis and reputational risk.
• Drives internal communications to support engagement, culture, and change across markets.
• Leads public affairs and

Additional Information

TransUnion's Job Applicant Privacy Notice What We'll Bring: The Senior Director, Marketing - Africa is a strategic, commercially driven leader responsible for shaping and executing an integrated, data-led Marketing and Corporate Communications agenda, with a primary focus on B2B growth that directly drives revenue growth, market expansion, and brand leadership across the region, while aligning regional priorities with TransUnion's enterprise marketing strategy and global growth objectives. This role operates as a core member of the Africa executive leadership team (ExCo), influencing enterprise strategy and advocating for marketing as a growth engine. The role requires a forward-thinking leader with deep expertise in Account-Based Marketing (ABM), AI-enabled marketing, and full-funnel demand generation, capable of securing investment, driving prioritization, and delivering measurable business impact. The Senior Director owns the Africa marketing budget, leads regional strategy aligned to global priorities, and ensures marketing is tightly integrated with sales, products, and strategy to accelerate pipeline, revenue, and customer value. This role reflects a predominantly B2B organization (c.98%), requiring deep expertise in enterprise marketing, account-based engagement, and stakeholder-led communications across complex markets.

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