Account Executive, Experienced Advisor Growth

About the role

Fora is hiring its first dedicated Account Executive to own the high-touch sales motion for our top-tier travel advisors and agencies. This is a new role built for the most complex, high-value deals in our pipeline: agency transitions, $2M+ books of business, and outbound conference and event strategy. Over time, this person will own and shape Fora's outbound motion for high-value leads, including how we show up at industry conferences, build relationships on the ground, and convert warm pipeline into signed advisors. This is a relationship-driven sales role. Rather than selling a generic SaaS product, this role centers on peer-level conversations with experienced travel advisors who have built established books of business and are weighing a significant career decision. Success in this role requires a hospitality or travel industry background, along with an existing network of trusted relationships within the travel advisor community. We have the foundational infrastructure in place including CRM, sequences, and collateral, but this person will reshape how we approach our highest-value leads and own the playbook going forward. Reporting to the Sales Director, Advisor Growth, this role will work closely with the Advisor Experience and Activation teams as the connective tissue between sales and a seamless advisor onboarding.

Responsibilities

• Own the top advisor and agency pipeline: Manage inbound and outbound sales for our highest-value advisors and agencies at the SMB/mid-market level.
• Handle high-value transitions: Guide advisors with $300K-$2M+ books of business through the host-switching process.
• Own referrals from our highest-tier advisors: Own leads referred by existing Fora X and Pro Advisors as the dedicated point of contact.
• Develop the outbound motion: Represent Fora at industry conferences, trade shows, and regional events; build relationships on the ground.
• Run discovery calls and close deals: Own the full sales cycle from first touch to signed advisor.
• Be a connector across Fora X, Agency, and internal stakeholders: Bring the right people into high-value conversations, share what you're hearing and feed insights back to sharpen how we position and sell to our most complex leads.

Requirements

• Experience navigating complex, consultative sales cycles involving multiple stakeholders, longer decision timelines, and nuanced objections. Demonstrates the ability to build trust, tailor messaging, and guide prospects through significant business decisions.
• Thrives in a self directed environment and is comfortable building within a growing function. Brings the judgment and initiative to refine processes, shape best practices, and evolve the playbook for engaging the company's highest value prospects.

Benefits

Additional Information

About Fora Fora is the modern travel agency , empowering anyone with a passion for travel to build a thriving advisory business. We're modernizing the $100B+ travel agency industry by combining powerful technology, data, and community to enable thousands of entrepreneurs to build on our platform. Our business-in-a-box platform gives travel entrepreneurs everything they need to launch and scale, from cutting-edge tools and personalized training to a vibrant community and exclusive industry partnerships. At the heart of it all is our mission: to help the next generation of travel entrepreneurs turn their love for travel into a fulfilling career , whether full-time or part-time. We believe that everyone, from seasoned professionals to first-time advisors, can build something both profitable and personal. Founded in 2021 by seasoned entrepreneurs, Fora has grown steadily since, expanding to a team of 200+ full-time employees based in downtown New York City . In 2025, we announced our $60 million Series B and C investment rounds , led by Thrive Capital and Insight Partners , with participation by previous investors including Forerunner and Heartcore Capital. We've also been recognized as a LinkedIn Top Startup 2024, Fast Company's Most Innovative Companies 2025 and 2023, and Built In 2025 Best Places to Work. We're building the first truly unified platform for all travel needs-leveraging the best of human expertise and technology to transform how people plan and book travel.

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