Copywriter

About the role

We're looking for a talented Copywriter to join our creative team, reporting to our Senior Copywriter. In this role, you'll help investors and traders navigate financial markets with greater confidence by turning complex ideas into clear, engaging content. From social campaigns and email journeys to educational content and UX copy, you'll create work that makes investing and trading more accessible while maintaining a distinctive tone of voice built around clarity, conviction, and putting the customer first. The ideal candidate combines creative flair with strategic thinking: someone who can adapt messaging across channels while always keeping the needs of the audience front and centre. You'll join a business with a long history of helping people access financial markets through trading, with a renewed ambition to reach a broader range of investors in the years ahead. As investing becomes more accessible, we're creating content that serves everyone from first-time investors to experienced investors. The ideal candidate is experienced in distilling complexity into content people can understand and act on, has a keen eye for detail, and thrives in a collaborative creative environment. This is an opportunity to develop your craft while creating work that genuinely helps customers make more informed financial decisions. Your Team This role sits within the UK Creative Studio, reporting into the Senior Copywriter . The studio operate s as a creative strategic partner for UK&I marketin g, partnering closely with teams across Acquisition, CRM, Brand, Social, and Product Marketing to deliver creative output across all key channels. You'll work day-to-day alongside designers, motion designers, and web editors, collaborating to produce cohesive, high-quality work at pace.

Responsibilities

• Write clear, engaging, and on-brand copy across digital marketing channels including social media, email, web, and in-app.
• Support CRM initiatives with customer-focused messaging tailored to different audience segments and stages of the customer journey.
• Create copy for performance marketing campaigns including ad copy, landing pages, and acquisition-focused content.
• Apply IG's tone of voice and messaging across channels, tailoring content for audiences ranging from first-time investors to experienced traders.
• Collaborate closely with designers to ensure copy and visual elements work together as cohesive, effective creative.
• Proofread and edit content to the highest standard before publication, maintaining quality and brand consistency throughout.
• Support the social media content calendar with caption writing and platform-native content.
• What you'll need for this role
• 2-4 years' experience in copywriting or content creation, ideally within a brand, agency, or in-house creative team.
• A portfolio demonstrating strong writing across multiple formats and channels.
• The ability to take complex or technical subject matter and translate it into credible, engaging, and accessible copy for investors .
• Excellent grammar, spelling, and proofreading skills with a sharp eye for detail.
• Solid understanding of digital marketing channels and how copy performs differently across them.
• Ability to shift tone to fit the moment, from expressive to informative, whilst maintaining our brand voice.
• Strong organisational skills and a track record of meeting deadlines in a fast-paced environment.
• A collaborative mindset with openness to feedback and a willingness to iterate.
• Desirable
• Experience writing for SEO, with an understanding of how to balance search optimisation with engaging, human-first copy.
• Knowledge of email marketing and CRM communications, including segmentation and personalisation.
• Understanding of conversion copywriting principles and performance-led creative.
• Experience with content management systems.
• Familiarity with financial services, fintech, or investment products.
• How we work

Benefits

Additional Information

Job Title Copywriter Job Description London (Hybrid - 3 days office/2 days remote) Permanent Full Time So, who are we? IG is a FTSE 100 fintech operating across five continents, serving over 1.3m customers and handling billions of dollars in transactions - built on scale, trust, and proof. We didn't pivot to innovation; it's how we've always operated. What that means for the people who work here is real: genuinely complex problems to solve, the technology and resources to tackle them properly, and the kind of scope that's rare in established businesses. The bar is high - bring a curious and forward-thinking mindset and we'll give you the platform to define what comes next. Join us at IG - the future gets built here.

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