VP Creative Director (TV Creative Marketing)

Responsibilities

• Hands-On Creative Leadership
• Personally shape and elevate creative work from concept through final execution across campaigns, franchise initiatives, and brand storytelling
• Lead creative development across: Key art
• AV/promos/trailers
• Social video
• Digital and platform-native content
• Motion graphics
• Experiential activations
• Franchise branding systems
• Lead brainstorms, creative reviews, editorial discussions, campaign development, and creative presentations
• Bring a strong creative point of view and the ability to push work toward breakthrough, culturally resonant execution
• Translate strategy into compelling creative ideas with clear audience understanding and platform fluency
• Operate as both a creative leader and active creative contributor across high-priority projects
• Maintain a high creative bar across all campaign and franchise work
• Franchise & Brand Campaign Leadership
• Serve as a key creative partner to the SVP, Creative Marketing & Content across all franchise, campaign, and studio brand initiatives
• Help define and evolve franchise creative identities, visual systems, campaign language, and audience engagement strategies
• Lead integrated 360 creative campaigns supporting premium scripted series across streaming and linear partners
• Develop social-first and culturally relevant campaign approaches that authentically engage audiences and fandoms
• Partner closely with Franchise Management, Marketing, Current Programming, Research, PR, Production, and streaming/network partners
• Help identify emerging creative trends, audience behaviors, platform opportunities, and new storytelling formats
• Social, Digital & Audience Engagement
• Champion platform-native creative thinking across YouTube, TikTok, Instagram, emerging digital platforms, and evolving fan spaces
• Lead the development of social-first campaign creative designed to drive conversation, engagement, and audience growth
• Understand how audiences consume entertainment marketing differently across platforms and generations
• Help shape innovative approaches to companion content, digital originals, influencer activations, fandom engagement, and experiential storytelling
• Bring strong editorial instincts across pacing, music, visual storytelling, tone, and audience connection
• Team Leadership & Creative Culture
• Lead and mentor internal creative teams across: Design
• Social creative
• Creative production
• External creative vendors/agencies
• Inspire teams through strong creative ideas, clarity of direction and active engagement in the work itself
• Create an environment of high creative standards, curiosity, experimentation, accountability and collaboration
• Provide actionable and creatively ambitious feedback that elevates both concept and execution
• Lead by example as an active creative contributor, not solely as a manager of process
• Help establish scalable creative workflows and operational efficiencies within an evolving in-house agency model
• Creative Operations & Execution
• Oversee multiple simultaneous campaigns and creative workstreams in a fast-paced studio environment
• Partner with operations, production, legal, PR and marketing teams to ensure smooth execution from concept through delivery
• Collaborate with internal and external production partners across shoots, editorial, graphics, experiential builds and digital execution
• Help manage agency and vendor relationships as needed
• Participate in campaign planning, shoot

Benefits

Additional Information

Sony Pictures Television Studios (SPTS) is one of the industry's leading content providers, producing programming worldwide across genres and platforms. As the largest independent TV studio in the industry, SPTS produces 50+ shows each year including THE BOYS, PLURIBUS , SPIDER-NOIR , OUTLANDER, and PLATONIC. SPTS is part of the larger Sony Pictures Television (SPT) division. SPT is a Sony Pictures Entertainment Company, a subsidiary of Tokyo-based Sony Group Corporation. Sony Pictures Television Studios (SPTS) is seeking a highly creative and hands-on Vice President, Creative Director to help shape and elevate the studio's creative marketing output across franchise, brand, social, AV, and campaign creative for scripted television. Reporting to the SVP, Creative Marketing & Content, this role is designed for a modern creative leader with deep entertainment marketing instincts and a strong point of view - someone equally comfortable concepting breakthrough creative, shaping campaign storytelling, and leading multidisciplinary teams through execution. This is not a traditional oversight role. The ideal candidate is a player-coach creative executive who actively develops and elevates work across every touchpoint, from key art and trailers to social-first storytelling, digital content, experiential activations, and emerging platform creative. The ideal candidate brings agency-level creative rigor, strong cultural instincts, and a deep understanding of how premium entertainment brands engage audiences in today's fragmented media environment.

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