TikTok Shop - New Business & Seller Growth Manager (Fashion - Pre-loved, Deadstock & Resale ), London

External

Tiktok · London, UK

Full-timeOn-site1mo ago30+ days old, may be filled

ComplianceCross-functional CollaborationStakeholder Management

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Responsibilities

As we scale across the UK and EU, fashion-particularly deadstock and resale-represents a key strategic growth category.
Key responsibilities include:
Merchant Acquisition & Pipeline Development
Identify, engage, and onboard high-potential sellers across:
Deadstock distributors and wholesalers
Marketplace sellers (e.g. eBay, Whatnot, Showroomprivé)
Emerging live commerce sellers
Build and manage a strong pipeline to support category growth.
Seller Onboarding & Incubation
Own end-to-end onboarding including registration, setup, and activation.
Define clear seller growth strategies and ensure strong early performance.
Growth & Account Management
Manage a portfolio of sellers to drive GMV growth through:
Live commerce and auction adoption
Assortment and pricing optimisation
Performance analysis (traffic, conversion, AOV, GMV/hour)
Category Strategy & Ecosystem Building
Develop deep expertise in the deadstock and resale market.
Contribute to category strategy, including identifying high-value opportunities (e.g. larger distributors and 1P players).
Cross-Functional Collaboration
Partner with Product, Operations, Policy, and Governance teams to:
Solve merchant pain points
Unlock category expansion (e.g. new subcategories, compliance)
Improve platform tools and seller experience
Data-Driven Decision Making
Use data to identify growth opportunities, prioritise actions, and measure impact across the seller lifecycle.

Experience in business development, sales, or account management, ideally within eCommerce or marketplaces
Strong commercial acumen with a track record of driving growth and hitting targets
Excellent communication and stakeholder management skills
Data-driven mindset with the ability to translate insights into actions
Highly organised, proactive, and comfortable operating in a fast-paced environment
Experience in fashion resale, off-price, or deadstock markets
Familiarity with marketplace ecosystems (e.g. Amazon, Zalando, Veepee)
Experience working with live commerce or creator-led sales models

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