Director of Revenue Strategy & Analytics

Requirements

• Responsibilities Include, But Are Not Limited To:
• Team Management & Development
• Lead and manage the Cape Town Exec Ed analytics team, including a Senior Manager, Lead Analyst (Portfolio), and Senior Analysts.
• Set clear expectations for performance, output quality, and professional development across the team.
• Own the hiring, onboarding, and capability development of direct reports and the broader team beneath them.
• Create a high-performance team culture that is analytically rigorous, partner-oriented, and accountable to outcomes.
• Serve as the escalation point for people, performance, and stakeholder issues within the Exec Ed analytics function.
• Spend Management & Investment Oversight
• Own the analytical oversight of Exec Ed media investment ensuring spend plans are grounded in performance data, aligned to program goals, and executed correctly by media teams.
• Hold the team accountable to monthly spend plan production and budget management for every program in the Exec Ed portfolio.
• Partner with the Demand Generation and Media teams to ensure investment decisions are informed by full-funnel analytics, not channel metrics alone.
• Provide leadership-level visibility into spend performance, variance from plan, and the analytical rationale behind investment decisions.
• Analytics & Program Performance
• Ensure the team delivers rigorous, timely program performance analytics across all Exec Ed offerings - covering funnel performance, submit-to-registration conversion, and cohort-level outcomes.
• Own the registration forecasting function for Exec Ed, ensuring forecasts are accurate, consistently produced, and clearly communicated to business stakeholders.
• Drive the team toward analytical best practices including the use of consistent methodologies, clean data hygiene, and a push toward automation where appropriate.
• Lead or sponsor program performance conversations with senior internal stakeholders, stepping in where Director-level presence is required.
• Portfolio Performance & Partner Reporting
• Maintain a portfolio-level view of Exec Ed program health - tracking trends, identifying systemic risks, and ensuring leadership has a clear picture of the business at all times.
• Oversee partner reporting ensuring that analytics delivered to university partners are accurate, well-presented, and reflect the full scope of program performance.
• Oversee contact strategy analytics and customer journey analytics for Exec Ed, ensuring the team is building the right frameworks to measure and optimize the learner experience.
• Partner with the VP of Analytics and CMO on portfolio-level strategy, cross-functional priorities, and Exec Ed business planning.
• . Cross-Functional Leadership
• Serve as the senior Exec Ed analytics representative in cross-functional forums involving Finance, Media, Demand Generation, and Partner teams.
• Partner with the Finance team on program-level financial reporting, forecast alignment, and budget planning.
• Coordinate with the Degree Analytics team particularly the Portfolio Analytics function, to ensure consistency in methodology and reporting standards across the organization.
• Represent the analytics function in partner-facing conversations where a Director-level presence is required.
• Things That Should Be In Your Background:
• 8+ years of experience in analytics, with at least 3 years leading a team of 4 or more analysts or managers.
• Demonstrated ownership of a business analytics function with accountability for both people and outcomes.
• Strong command of demand generation analytics, media spend management, and enrollment or registration funnel performance.
• Experience engaging with external partners or clients in an analytics capacity - you are comfortable in the room with senior stakeholders.
• Ability to operate with au

Benefits

Additional Information

At 2U, we are all in on purpose. We are motivated by our mission - to eliminate the back row in education - and connected by our shared passion to deliver world-class digital education at scale. As the parent company of edX, the world's leading online learning platform, 2U powers more than 4,000 online higher education offerings - from free courses to full degrees. Together with more than 230 colleges, universities, and corporate partners, we are helping to unlock human potential.

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