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B2B Marketing Team Leader Benelux

External
Devoteam logoDevoteam · Machelen, Belgium
Full-timeOn-site1mo ago
CRMHubSpotLeadershipMarketing AutomationMentoringSalesforce
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Responsibilities

  • Team Leadership & Coaching (40%): Lead, support, and further develop a 4-person Benelux marketing team spread across the region. You will act as the central SPOC for the team, providing guidance and mentorship.
  • Marketing Execution (60%):
  • Strategy & Planning: Build, own, and drive the yearly marketing plan for the region, ensuring it aligns with global campaigns and local business goals.
  • Event Management: Design and execute creative customer events, including executive roundtables, seminars, and major partner forums.
  • Corporate Branding: Develop a sustainable brand presence and enhance our impact through social media, employee advocacy, and continuous website content management.
  • Campaign Management: Develop and implement B2B marketing campaigns-including ABM plans for key clients and lead nurturing-to accelerate sales growth.
  • Partner Collaboration: Act as the primary link to partners, amplifying our expertise through joint activities and sponsorships.
  • Content & Collateral: Craft compelling success stories and marketing collateral in collaboration with internal competence centers and external agencies.
  • Reporting: Own your budget and be accountable for maximizing ROI through clear data and reporting.
  • What You Bring to the Table
  • Experience: Minimum 5 years of relevant, hands-on B2B marketing experience, ideally within the IT or technology sector.
  • Leadership Skills: Proven experience guiding, mentoring, or managing team members in a lead/manager role.
  • Education: Minimum Bachelor's Degree, preferably in Marketing.
  • Languages: Trilingual proficiency is essential for this regional role: Dutch, French, and English.
  • Technical Skills: Experience in managing lead generation tactics, content creation, SEO, data quality, marketing automation & CRM tools (HubSpot, Salesforce) and social media. Eager to exploit and implement (Agentic) AI in the optimization and acceleration of our marketing activities.
  • Soft Skills: A strong communicator who can navigate complex stakeholder landscapes and thrives in a collaborative, fast-paced "squad" environment.
  • Attitude: An entrepreneurial, self-starter spirit with high attention to detail and a passion for digital marketing technologies. You are a creative "executioner" who can think of a brilliant concept and then roll up your sleeves to make it happen.
  • Why Join Us?
  • You will get an exciting challenge in a fast-moving international company
  • From day 1, you will experience a culture with strong human values - respect, collaboration, frankness, entrepreneurship, ambition
  • Everyday you will live in a dynamic environment, with inspiring colleagues & regular team building activities
  • Your salary will be competitive and in line with your profile combined with extra legal advantages that include a company car, a fuel card, meal vouchers, laptop, health insurance, ...
  • You will get continuous training & opportunities to develop soft- and hard skills
  • At Devoteam, we value a good work life-balance.

Benefits

Health insurancePaid time off

Additional Information

Your Mission You will be the driving force behind our regional marketing activities, moving from high-level strategy to "boots on the ground" execution . You will own the marketing plan, manage internal and external stakeholders, and ensure a premium Devoteam experience across all customer touchpoints. Your role is a hybrid of strategic leadership and tactical delivery, with a time repartition of: 40%: Team leadership, coaching, and acting as the SPOC for the Benelux marketing team. 60%: "Doing" the marketing job - both feet in the mud. Executing campaigns, managing events, and driving results.


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B2B Marketing Team Leader Benelux at Devoteam