IT Business Analyst

Responsibilities

• Gather, analyse, and document business, functional, and non-functional requirements.
• Communicate directly with clients to understand their business needs and translate them into actionable solution specifications.
• Define project scope, business processes, and product requirements.
• Create, manage, and prioritise the business backlog based on business value.
• Facilitate workshops, interviews, brainstorming sessions, and requirements discovery activities.
• Ensure requirements traceability throughout the entire product lifecycle.
• Collaborate closely with development, UX/UI, content, QA, and client management teams.
• Support process improvement initiatives and identify opportunities for optimisation and digital transformation.
• Monitor the impact of implemented changes and recommend improvements where needed.
• Provide pre-sales support, including effort estimation, solution scoping, proposal preparation, and resource planning.
• Stay informed about industry trends, emerging technologies, and their impact on clients' businesses.

Requirements

• Proven experience as a Business Analyst in software development, digital products, or technology projects.
• Strong understanding of software development methodologies and project management practices.
• Experience eliciting and documenting requirements through workshops, interviews, and stakeholder engagement.
• Excellent analytical, problem-solving, and critical-thinking skills.
• Strong communication and stakeholder management abilities.
• Excellent English communication skills, both written and verbal.
• Ability to work independently, manage priorities, and meet deadlines in a dynamic environment.
• Experience with business process modelling and requirements management tools.
• Experience with e-commerce platforms such as Salesforce Commerce Cloud, Adobe Commerce (Magento), Shopify, or similar solutions.
• Basic understanding of software architecture and modern web technologies.
• Experience working on digital transformation or enterprise software projects.
• What Makes You Successful
• You are proactive, organised, and detail-oriented.
• You build strong relationships with clients and internal stakeholders.
• You can effectively translate business needs into technical requirements.
• You thrive in a collaborative environment and enjoy solving complex business challenges.
• You are comfortable balancing multiple priorities while maintaining a high standard of quality.
• What do we offer:
• We are strong advocates of work-life balance, so we provide all our staff with 25 days of paid leave and 3 fixed well-being days off annually.
• A hybrid work model for our teams so they can work from the office or the comfort of their home.
• Free parking for all our office employees.
• Complimentary drinks and snacks in the office to keep energy levels up.
• Parent-friendly culture and potential for additional days off to create new memories with your loved ones.
• Life Insurance, Health and dental insurance plans or, if selected, gift vouchers instead.
• Sports card, partially covered by the company and food vouchers.
• 2 days off for volunteering and numerous charity initiatives throughout the year.
• Opportunity to attend training, conferences and get certification sponsored by the company upon availability and business need.
• About dentsu:
• Taking a people-centred approach to business transformation, we use insights to connect brand, content, commerce and experience, underpinned by modern cr

Benefits

Additional Information

Job Description: Merkle powers the experience economy. For more than 35 years, the company has put people at the heart of its digital business transformation approach. As the world's only integrated experience consultancy with a heritage in data science and business performance, Merkle delivers holistic, end-to-end experiences that drive growth, engagement, and loyalty. With more than 16,000 employees, Merkle operates in 30+ countries throughout the Americas, EMEA, and APAC. In Bulgaria, we manage a global client portfolio, providing a single source of expertise, technology, and operational support. We have a proven track record for delivering, managing, and innovating multi-channel commerce platforms for major international brands and retailers, including adidas, Clarins, ASDA, Shiseido, and more. Our world-class team has delivered sites for over 35 brands, including more than 400 transactional e-commerce sites across 60 locations on 6 continents. Our scope is expanding with the introduction of new data engineering practices, paid search and social advertising, and SEO. We look forward to what's next. We're hiring a Business Analyst at Merkle in Sofia. The purpose of the role We are looking for a Business Analyst to bridge the gap between business needs and technology solutions. In this role, you will work closely with clients and cross-functional teams to identify requirements, define solution scope, and ensure the successful delivery of digital products and software solutions.

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