Oral and Deodorants Brand Manager - Cambodia & Laos

Responsibilities

• End-to-End Brand Management
• Own and manage full brand P&L, ensuring delivery of business targets
• Monitor brand health and analyze consumer, retail, and market data
• Identify growth opportunities through continuous performance evaluation
• Brand Strategy & Campaign Execution
• Lead development and execution of brand campaigns and innovations
• Partner with external agencies to create impactful communication, activations, and deployment strategies
• Drive integrated marketing initiatives to strengthen brand equity and market presence
• Planning & Budget Management
• Develop annual brand plans aligned with business objectives
• Manage A&P budget and ensure effective allocation and ROI
• Continuously track and optimize marketing investment performance
• Insights & Market Analysis
• Conduct ongoing analysis of consumer, category, channel, and competitor data
• Translate insights into actionable strategies to improve brand performance
• Monitor trends to identify risks and emerging opportunities
• Sales & Operations Planning (S&OP)
• Lead S&OP processes including demand planning, activity planning, and performance tracking
• Monitor sales performance and provide actionable recommendations
• Innovation & Launch Management
• Lead product launches, relaunches, and market development initiatives
• Develop launch plans including customer sell-in, execution, and post-launch tracking
• Ensure compliance with legal and regulatory requirements
• Manage brand-related cost-saving initiatives
• Cross-functional Collaboration
• Build strong working relationships with Sales, Trade Marketing, CMI, Global Brand Teams, Finance, and Supply Chain
• Ensure seamless day-to-day brand operations and alignment on key initiatives
• Manage relationships with external partners and agencies
• Qualifications & Experience
• Essential
• Bachelor's degree in a relevant field
• 3-5+ years of experience in brand management, marketing, or related roles
• Strong analytical skills and business acumen
• Excellent presentation and negotiation skills
• Proven ability in stakeholder and people management
• Preferred
• Experience in Beauty and Personal Care industry or related channels
• Experience in FMCG brand-building roles
• Key Competencies
• Strong ownership and accountability for results
• Data-driven decision-making with strategic thinking
• High resilience and ability to thrive in dynamic environments
• Strong collaboration and stakeholder management skills
• Consumer-centric mindset with attention to insights and trends
• Proactive, solutions-oriented approach
• Leadership Expectations
• Demonstrates high performance and sets an example through results and resilience
• Continuously seeks opportunities for improvement and innovation
• Collaborates effectively across teams and functions
• Takes ownership of personal development and wellbeing
• Uses data and insights to identify opportunities and drive better outcomes
• Remains humble, curious, and focused on delivering value to consumers

Benefits

Additional Information

Job Title: Oral & Deodorants Brand Manager - Cambodia & Laos Location: Cambodia Reporting To: Personal Care Cambodia & Laos Marketing Lead Job Purpose The Oral & Deodorants Brand Manager is responsible for end-to-end brand management across Cambodia and Laos, driving business growth through strong brand strategy, execution excellence, and cross-functional collaboration. This role owns brand P&L performance, leads innovation and campaigns, and ensures effective execution of marketing plans to deliver sustainable growth in the Personal Care category.

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