Prestige Customer Account Manager

Responsibilities

• Develop and nurture industry influencers through excellent customer relationships.
• To develop best in class outlet execution to promote outlet and brand loyalty above and beyond POS.
• To develop winning 360 degree account plans with prioritised customers - to execute best in class commercial brand plans.
• Work closely with other functions such as Sales, Finance & Marketing to ensure the best possible delivery against agreed Bacardi Sales KPI's and targets.
• Ensure excellent execution of key marketing activities in outlets.
• Analyse and process promotional activities & budgets, incorporating ROI analysis.
• Provide input for the development of customer plans brand plans in prioritizing investments and evaluating programs.
• Own contracts, proposals, and promotional investment tracking, ensuring ROI and compliance.
• Monitor and administer the promotional budgets, detect deviations for the assigned customers / channels.
• Accountable for brand execution within the Exclusive Specialist customer base.
• Support and inspire other Prestige / Specialist colleagues to step change executional excellence and customer management.
• Own your personal brand through time management, continuous learning, and leadership presence in trade.
• Complete and follow through on an annual development plan aligned to Bacardi's career growth principles.
• Represent brand and product knowledge with passion and accuracy (liquid stories, cocktail relevance, brand guidelines)
• Ensure flawless execution of promotional activity, menu listings, visibility, and advocacy.
• Work with distributors and partners to grow share and brand dominance.

Requirements

• A key focus and passion for the prestige on-trade market within your region, and key influences and trends wider afield.
• Prestige customer commercial experience, which could come from account management, new business, brand, ambassadorial or activation. Trade marketing & Advocacy experience will be a bonus.
• Experience of leading cross functional collaboration with the relevant important departments like finance, customer marketing, advocacy and supply chain
• Proven track record of developing highly effective and sustainable trading terms and joint business plans.
• Strong understanding of cocktail culture, trends, category dynamics, and customer business models.
• Evidence of success with key industry influencers/buyers and opinion formers within your region.
• Ability to develop strategic data based analytics to drive business decisions and strategy for sustainable growth.
• LEADERSHIP AGILITY
• At Bacardi we care deeply about finding brilliant talent who can bring the following personal attributes to help elevate our 3Fs: Fearless, Family, Founder culture to the next level.
• Belonging: You have a strong capacity to create a culture of 'Belonging', where people feel appreciated for who they are, what they do, and who they can become
• Self-Awareness: You have high levels of self-awareness, are reflective and know yourself well, understanding both your own strengths and weaknesses and your impact on others
• People Agility: You bring a deep ability to understand and relate to people and navigate through tough situations to harness and multiply collective performance
• Results Agility : You demonstrate consistent delivery of results in first-time situations by inspiring teams, exhibiting a presence that builds confidence in yourself and others.
• Mental Agility : You can think critically to penetrate complex problems and e

Benefits

Additional Information

YOUR CHALLENGE The prestige market is one of our most important channels - and we are bringing huge innovation across brand, quality, serve and experience. You will be front and centre - driving our strategy as we continue to excite consumers and stretch what is possible in this hugely exciting channel. You will own the account management, using your knowledge and passion to achieve success and sustainable partnerships. ABOUT YOU We want you to think differently; to challenge and explore; to stretch our business thinking. You are passionate, driven, confident and combining commercial acumen, powerful communication and excellent execution. Your entrepreneurial style and premium experience will see you thrive on being the key customer contact, influencing and driving commercial priorities. You will inspire through continuous learning-building capability and driving High-Performance Culture (HPC) within the on-trade environment.

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