Marketing Manager

Responsibilities

• Pre-Opening Marketing Strategy:
• Develop and implement a detailed pre-opening marketing plan to build brand awareness and drive interest in Fairmont Mumbai.
• Coordinate with corporate marketing teams to ensure alignment with global Fairmont branding and promotional guidelines.
• Market Research and Analysis:
• Conduct thorough market research to understand target demographics, competitors, and market trends in Mumbai's luxury hospitality sector.
• Utilize insights to tailor marketing strategies and campaigns effectively.
• Digital and Social Media Marketing:
• Create and manage engaging content for the hotel's website, social media channels, and email marketing campaigns.
• Oversee the development and execution of SEO, SEM, and social media advertising strategies.
• Public Relations and Media Outreach:
• Build and maintain relationships with local, national, and international media to generate buzz and positive coverage for the hotel.
• Organize and manage press events, media visits, and promotional activities.
• Partnerships and Promotions:
• Identify and establish strategic partnerships with local businesses, influencers, and travel agencies to enhance visibility and drive bookings.
• Develop and manage promotional offers and packages to attract and engage potential guests.
• Event Planning and Execution:
• Plan and execute pre-opening events, such as launch parties, VIP previews, and community engagements, to create excitement and generate media interest.
• Coordinate with vendors, suppliers, and internal teams to ensure successful event delivery.
• Brand Management:
• Ensure consistent brand messaging and visual identity across all marketing materials and channels.
• Monitor and manage brand reputation, addressing any potential issues or negative feedback.
• Performance Tracking and Reporting:
• Track and analyze the performance of marketing campaigns and activities using relevant metrics and KPIs.
• Provide regular reports and recommendations to senior management on marketing effectiveness and ROI.

Requirements

• Bachelor's degree in Marketing, Business Administration, Hospitality Management, or a related field. Master's degree is a plus.
• Minimum of 5 years of experience in marketing, with at least 2 years in a managerial role within the hospitality industry, preferably luxury hotels.
• Proven track record of successful pre-opening marketing campaigns and brand launches.
• Strong understanding of digital marketing strategies, including SEO, SEM, social media, and email marketing.
• Exceptional communication, interpersonal, and organizational skills.
• Ability to work independently, manage multiple projects, and meet deadlines in a fast-paced environment.
• Proficiency in marketing software and tools (e.g., Google Analytics, CRM systems, social media platforms).
• Fluency in English; knowledge of additional languages is a plus.

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