Senior Events Marketing Manager

Responsibilities

• Develop and execute a comprehensive event strategy aligned with marketing and sales objectives, covering global trade shows (including marquee cybersecurity events such as RSA Conference and Black Hat), conferences, and company-hosted events.
• Plan and execute key corporate events, including Sales Kickoffs (SKO), Quarterly Business Reviews (QBR), ensuring alignment with business objectives and delivering exceptional attendee experiences.
• Own end-to-end planning and execution of Keyfactor's flagship customer conference, including integrated master project planning across all workstreams, milestone definition, critical path management, and risk mitigation strategies.
• Manage end-to-end event logistics including vendor relationships, budgets, contracts, staffing plans, and timelines.
• Develop pre-event and post-event communications, including "Know Before You Go" guides, staff and speaker training, and attendee follow-up plans.
• Establish and track event KPIs-including lead generation, pipeline influence, meeting volume, and attendee engagement-to measure ROI and inform future strategy.
• Build scalable event processes, playbooks, and documentation to drive consistency and efficiency across the events program.
• Ensure booth design, collateral, and digital assets deliver a cohesive brand presence and resonate with attendees.
• Define success metrics, analyze performance data, and provide actionable insights to optimize future events and ensure ROI aligns with financial goals.
• Ensure every event reflects Keyfactor's brand and mission, creating meaningful, targeted touchpoints across in-person and digital channels that resonate with customers, partners, and prospects.

Requirements

• 6-8 years of event management experience within the cybersecurity, cloud, or data industries, with a proven track record of leading large-scale, multi-workstream programs with critical path rigor and measurable business impact.
• Expertise in B2B buyer journeys, lead generation, and Account-Based Marketing strategies for events.
• Self-starter who can work independently while collaborating effectively across teams; comfortable engaging directly with executives, sales leaders, prospects, and customers to shape messaging, gather insights, and drive pipeline impact.
• Customer-focused with a strong instinct for creating high-impact, memorable attendee experiences across in-person and digital touchpoints; approaches every event as a fresh opportunity rather than a repeatable template.
• Proficiency in event and marketing technology (e.g.

Benefits

Additional Information

About Keyfactor Our mission is to build a connected society, rooted in trust, with identity-first security for every machine and human. Keyfactor helps organizations move fast to establish digital trust at scale - and then maintain it. With decades of cybersecurity experience, Keyfactor is trusted by more than 1,500 companies across the globe. We are proud to continually earn recognition as a Best Place to Work, and we achieve that through our amazing people who cultivate our culture as we grow. We hope you will trust your future with Keyfactor! Title: Senior Events Marketing Manager Location: United States; Remote or Canada Experience: Mid-Senior Level Job Function: Marketing Employment Type: Full-Time Industry: Computer and Network Security Job Summary The Senior Events Marketing Manager will lead the development, management, and execution of major industry global events that elevate our brand, build pipeline, and engage our target audience in cybersecurity. In this role, you will drive business outcomes through global events, a component of Keyfactor's marketing strategy. In addition, your responsibilities will include managing major sponsorships, hosting events, and overseeing key corporate initiatives such as Sales Kickoffs (SKO), Quarterly Business Reviews (QBR) ensuring alignment with business objectives and delivering exceptional attendee experiences. We are seeking a strategic thinker with hands-on execution experience who thrives in a fast-paced, high-tech environment. Your expertise enables you to approach events as business-critical marketing channels that deliver measurable impact. You bring a passion for all aspects of marketing and events, pushing creative boundaries and delivering flawless execution. No challenge is too big or too small, and you thrive on delivering results. This is a remote position open to candidates located in the East or Central regions of the United States or Canada. Applicants must be legally authorized to work in the United States or Canada.

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