Senior Marketing Executive

About the role

We are looking for a passionate and motivated individual to strengthen our Marketing team by supporting our e-commerce (EC) operations, CRM initiatives, and integrated promotional activities that connect our physical stores with digital channels. This role will also strengthen customer engagement across stores, the e-commerce platform, the MUJI Passport App, and social media (SNS) to support future business growth. Job Title : Senior Marketing Executive Salary Range : From SGD4,500 to SGD5,000 (depending on experience and qualifications) Education & Qualifications: Bachelor's Degree in Marketing, Communications, Business Administration, or a related field Working Location : MUJI Head Office. Visit retail stores, event venues, and external partners will be required when necessary. Working Hours :Monday - Friday (Office Hours) .Support events outside office hours will be required when necessary.

Responsibilities

• To plan and execute integrated marketing and promotional campaigns aligned with sales and CRM strategies across online and offline channels.
• To manage campaign schedules, budgets, performance, and recommend continuous improvements.
• To strengthen customer engagement by communicating product, campaign, and promotional information across retail stores, e-commerce, the MUJI Passport App, and social media platforms.
• To create, manage, and publish marketing content across social media, e-commerce, the MUJI Passport App, blog, and in-store marketing materials, including copywriting, photography, and videography.
• To manage social media engagement, digital campaigns, contests, customer interactions, and push notifications.
• To collaborate with internal teams and external partners, including landlords, advertising agencies, media partners, KOLs, influencers, and vendors, to execute marketing initiatives.
• To coordinate product launches, marketing events, photoshoots, outdoor promotions, advertising campaigns, and promotional activities.
• To coordinate marketing artwork, promotional materials, media loans, advertising requests, and other marketing collateral.
• To prepare marketing reports, provide administrative support, and support marketing initiatives for Café&Meal MUJI.
• To perform other duties as assigned by Management.
• Qualifications & Skills
• Minimum 3-5 years' experience in retail, manufacturing, lifestyle, or brand marketing.
• Experience in digital marketing, e-commerce, CRM, and integrated marketing campaigns.
• Experience in planning and executing offline marketing campaigns, including in-store promotions and product launches.
• Strong analytical, project management, and execution skills.
• Strong stakeholder management and cross-functional collaboration skills.
• Ability to analyze campaign performance and drive continuous improvement.
• Experience in marketing initiatives connecting retail stores and e-commerce.
• Experience in CRM, membership program, or customer loyalty initiatives.
• Experience in social media content planning, short-form video creation, and digital engagement across Instagram, TikTok, Facebook, and other platforms.
• Experience working with advertising agencies, production houses, media partners, or external vendors.
• Proficiency in Japanese (spoken and/or written) is an added advantage.
• Propose and execute appropriate promotional activities and tools across both online and offline channels.
• Review campaign performance, analyze results, identify issues, and recommend improvements to enhance future campaign effectiveness.

Requirements

• Passionate about the MUJI brand and committed to delivering meaningful customer experiences.
• Proactive, resourceful, and able to work independently without instruction.
• Customer-focused with a strong understanding of consumer behavior and market trends and attention to detail.
• Creative and innovative with a strong commercial mindset.
• Results-oriented with a continuous improvement mindset.
• Curious about digital marketing and social media trends.
• Strong team player with excellent interpersonal and collaboration skills.
• Adaptable to change, organized, and able to manage multiple priorities in a fast-paced environment.
• Employee Benefits
• Birthday Leave
• Employee Discount
• Optical & Dental Benefits
• Career Progression Opportunities
• **Please note that only shortlisted candidates will be notified of the next stage of the recruitment process.**

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