Marketing Lead

About the role

About Immunefi Immunefi is the premier security platform for the decentralized economy. We protect billions of dollars in user funds by connecting the world's most ethical hackers with the leading blockchain protocols. We are not just a software company; we are the trust layer of Web3. We are currently navigating an exciting chapter of "Refounding," returning to our roots of high standards, speed, and product excellence. The Opportunity This is a rare role for someone who has spent years on the front lines of marketing, with genuine depth in token marketing and product GTM, and is ready to step into a leadership position where they can build something of their own. You'll be building the " Immunefi Engine" for Product GTM and IMU token marketing. You'll work closely with the CEO and leadership team, translating high-level vision into a structured marketing roadmap, while bringing your own independent judgment and reasoning to every decision. You'll set the strategy, build the systems, and execute directly, using AI-powered workflows to compress what would take a large team into what one exceptional person can drive. We're not looking for someone who will figure it out on the job. We're looking for someone who already knows how to scale products and services successfully from 0 to 1 in a high competitive startup environment, and who uses AI tools and agent networks as a natural extension of how they work. What You Will Champion Marketing Systems & Infrastructure Build the AI-powered operating layer that makes one person capable of running what would traditionally require a team. This means designing and deploying agent-based workflows, automation systems, and reporting infrastructure that compound output over time. The goal is a lean, intelligent marketing function that stays high-performing as the team grows around you. GTM and Product Marketing Own go-to-market strategy for our core products: Managed Triage and Bug Bounty Program Subscriptions. This includes defining the ideal customer profile, building the messaging architecture, and translating complex technical security value into language that resonates with founders, protocol teams, and enterprise buyers, thus driving adoption and ARR. Token Marketing & Ecosystem Activation Lead the positioning, narrative, and community engagement for our token. You'll activate security researchers, partners, and communities to build durable network effects, turning the Immunefi ecosystem and institutional relations into a growth engine for our mission. Success Profile (Who You Are) A Builder at Heart: You have experience scaling marketing functions from "Zero-to-One." You enjoy the challenge of setting up automated workflows as much as the art of high-stakes messaging. As a hands-on builder of AI-powered marketing systems, you actively design and deploy agent-based workflows, automation pipelines, and AI-assisted content operations. You're not just a user of tools, but the architect of systems. Strong Technical Marketing Fundamentals: Strong product marketing fundamentals, where you've defined ICPs, built messaging architectures, and shipped GTM programs that had massively leveraged results. Experience crafting market positioning and category narratives in fast-moving, technical industries. Ability to translate highly technical subject matter into language that resonates with different buyer audiences, including founders, protocol teams, and enterprise security buyers. A-Player Mentality: Experience in a high-ownership role at turnaround, rebuild or early stage startup environments. High agency and ownership mindset; you operate independently and hold yourself accountable to outcomes. Resilient & Direct: You flourish in high-stakes environments. You believe in Radical Truth and clarity. You view feedback as a gift that protects the team's time and focus. Strong written communication skills, capable of producing and overseeing high-stakes public messaging. Preferred Qualifications 3+ years of marketing experience with a strong foundation and proven track record in token marketing or Web3 ecosystem growth. You are deeply comfortable in the Web3 stack (Telegram, Discord, X) and understand the nuance of token-based network effects and community psychology. Background in crypto audits, cybersecurity, blockchain infrastructure, or developer tools marketing Established network in the Web3 ecosystem Hands-on experience in content programs, PR execution, and event marketing Operational Requirements Fully remote; we are a globally distributed team Must maintain 4+ hours of daily overlap with US/EU business hours Why Join Immunefi Autonomy: With a direct line to the CEO, you will turn vision into strategy, own the roadmap, and own the results. Purpose: We're on a mission to secure the next trillion dollars onchain. You're the person who makes the world believe it's possible. Founding scope: You're not inheriting someone else's playbook. You're writing it, the system

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