Manager, Web and Digital Experience

Responsibilities

• Website, App, and Digital Platform Ownership:
• Manage and own the full lifecycle, performance, optimization, and content for 7-Eleven.ca and the SpeakOut websites, ensuring alignment with business priorities and content strategy.
• Define the Canadian web and digital platform strategy aligned with business objectives and content strategy, including SEO, user experience, conversion optimization.
• Ensure platforms deliver exceptional UX/UI, fast performance, accessibility compliance, and strong alignment with brand and business goals.
• Oversee integrations between Canadian web properties, the 7Rewards app, 7Now delivery experiences, and future digital channels (e.g.,7Merch, e-commerce initiatives).
• UX/UI Leadership & Cross-Functional Collaboration:
• Provide UX/UI leadership across all owned digital platforms, validating design feasibility within CMS and platform templates.
• Guide the Specialist, Copywriter, Graphic Designer, and marketing stakeholders to ensure cohesive, on-brand digital experiences.
• Collaborate with U.S. development teams and external design partners to align on technical capabilities, design direction, and roadmap priorities.
• Performance, Analytics, Optimization:
• Own and manage digital performance KPIs for all Canadian web properties, including engagement, conversion, task completion, site speed, SEO/SEM performance, and user behaviour.
• Lead ongoing performance analysis dashboards, and monthly reporting, translating insights into optimization recommendations.
• Own and manage the web budget, aligning investment across SEO, CRO, platform enhancements, and paid web channels to drive measurable improvements in digital performance and customer experience.
• SEO/SEM Strategy & Execution:
• Lead SEO strategy through regular audits, content optimization, and technical improvements to grow rankings for key commercial and high-intent terms (e.g., "coffee near me," "pizza near me").
• Partner with agency and internal teams to execute SEM strategy, including performance monitoring, landing page optimization, and alignment with search demand trends.
• Embed SEO/SEM best practices into content development, campaign briefs, and digital initiatives.
• Ensure that online site listings are kept up-to-date.
• Roadmap & Stakeholder Management:
• Develop and maintain a Canadian digital platform product roadmap aligned with business priorities, marketing strategy, and U.S. development timelines.
• Represent Canadian business needs in monthly U.S./Canada digital meetings, advocating for enhancements that improve customer experience and operational efficiency.
• Team Leadership:
• Directly manage and coach the Specialist, providing clear priorities, feedback, and development support.
• Champion a culture of data-driven decision-making, customer-centric design and continuous optimization within the marketing team.

Requirements

• Bachelor's degree in Marketing, Business, Digital Media, or a related field; advanced training or certifications in product management, UX/UI, SEO/SEM, or analytics are strong assets.
• 5+ years of experience in digital product management, platform ownership, or web/app optimization - ideally in retail, convenience, QSR, or consumer brands.
• A passion for starting with the customer and building a customer- and data-obsessed digital team
• Strong technical capabilities and leadership with an exceptional strategic skills to transform digital properties
• Strong understanding of CMS platforms,

Benefits

Additional Information

7-Eleven is an iconic family of brands with over 86,000 locations, surpassing every retailer in the world. We revolutionize convenience, restaurants and fuel through cutting edge innovation - working hard to be the customer's first choice. 7-Eleven empowers our employees to "activate awesome" and make a meaningful impact in their stores and communities every day. If you're ready to grow, lead and make a difference, come join our team and help shape the future of convenience. This position is open to candidates across Canada. For candidates based in Surrey, the role follows a hybrid work model. For the right candidate, a fully remote arrangement may also be considered. The Manager, Web & Digital Experience is customer-obsessed and data-driven, and responsible for the end-to-end management, performance, and optimization of 7-Eleven Canada's digital ecosystem. This role ensures all website and app experiences - including 7-Eleven.ca, SpeakOut, 7Rewards, 7Now, and future digital products - deliver best-in-class usability, performance, and brand consistency. Reporting to the Sr. Manager, Digital & E-Commerce, this role leads the Canadian web and digital platform experience, partners closely with U.S. product and development teams, and provides strategic oversight and technical leadership of UX/UI quality across all customer-facing digital touchpoints. This role also directly manages and coaches the Specialist, Web & Digital Experience to deliver seamless and conversion-driving digital experiences.

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