Orchestration Specialist

Responsibilities

• Apply foundational understanding of the pharma industry and regulated marketing communications to ensure compliant journey execution
• Interpret marketing plans, brand objectives, and HCP engagement dynamics to accurately operationalize campaign intent within SFMC journeys
• Define and manage HCP entry and exit criteria, eligibility rules, and journey progression logic based on behavior, consent status and engagement signals
• Implement and enforce frequency caps, contact policies, and channel prioritization rules
• Support next-best-action (NBA) and next-best-message (NBM) execution by embedding analytics-driven recommendations into SFMC journeys
• Partner closely with CRM, data, consent, analytics, and content teams to ensure accurate data flows and compliant journey execution
• Configure and execute omnichannel campaign journeys in Salesforce Marketing Cloud (SFMC) as defined in campaign planning
• Tag all campaign content in SFMC to enable tracking and performance measurement
• Enter required orchestration parameters in SFMC to map content to the correct stages of the journey
• Perform end-to-end journey validation and quality checks in SFMC prior to campaign launch
• Launch campaigns on SFMC and support post-launch execution stability and approved updates
• Qualifications and Skills
• Degree in Marketing, Digital marketing, Business, Engineering, or related field Skills
• 10 years of experience in digital marketing operations, campaign execution or orchestration roles in Pharma, OR FMCG, Banking or similar industries (Alternate industries)
• Strong working knowledge of Salesforce Marketing Cloud orchestration workflows and DAM systems (e.g., Bynder)
• Experience with designing workflows/drip-campaigns on CRM platforms like Salesforce and/or other platforms
• Experience executing multichannel campaigns (email, messaging, digital touchpoints)
• Understanding of pharma industry, pharma marketing plans, brand objectives, and HCP engagement dynamics
• Ability to operationalize analytics-driven insights into orchestration strategy
• High attention to detail and ability to operate in regulated, compliance-driven environments
• Strong coordination and stakeholder management skills
• Comfort working in GenAI-enabled marketing and orchestration ecosystems
• Good to have:
• Understanding of HCP segmentation and personalization logic
• Exposure to AI- or rules-based content selection and journey optimization
• About the Department
• Global Generics India
• Benefits Offered
• At Dr. Reddy's we actively help to catalyse your career growth and professional development through personalised learning programs.
• Our Work Culture
• For more details, please visit our career website at https://careers.drreddys.com/#!/

Benefits

Additional Information

Role Summary The Orchestration Specialist is responsible for executing and optimizing GenAI-enabled omnichannel journeys across approved digital channels. The role focuses on content tagging, channel configuration and journey execution using platforms such as SFMC and Bynder.

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