Business Director - Affiliates

Responsibilities

• Performance
• Act as the senior client contact for affiliate marketing and partnership activity, delivering strategy, planning, activation, and reporting.
• Drive best practice in affiliate planning, publisher recruitment, partnership management, and performance optimisation.
• Lead the development of client roadmaps, ensuring innovation, testing, and growth opportunities are consistently identified.
• Deliver post-campaign analysis, reporting actionable insights and driving incremental value.
• Surface and promote the best work internally and externally, ensuring regular creation of case studies and award entries.
• People
• Lead, inspire, and develop a team of affiliate and partnership specialists, setting SMART objectives and career development plans.
• Foster a culture of collaboration, innovation, and accountability within the team.
• Play an active role in recruitment and onboarding of new talent as required.
• Act as a mentor and role model, promoting Mindshare's values of Energy, Empathy, and Impact.
• Process
• Define and improve ways of working across planning, activation, reporting, and financial management.
• Support the design, delivery, and scaling of processes, automation, and best practices across the affiliate team.
• Ensure finance processes (forecasting, reporting, reconciliations) are strictly adhered to.
• Partner closely with WPP Media colleagues to align on shared processes and integration opportunities.
• Product
• Lead the affiliate product and innovation agenda, surfacing new publisher opportunities, tech solutions, and industry trends.
• Ensure an integrated approach across affiliate, lead generation, and wider digital and offline channels.
• Drive thought leadership on incrementality, attribution, and partner value.
• Build strong partnerships with affiliate networks, technology providers, and emerging publishers.
• Profitability
• Take ownership of soft P&L for your client portfolio, delivering against revenue targets and profitability goals.
• Identify and grow incremental opportunities through upselling, cross-selling, and new service development.
• Contribute to new business efforts, including pitches, creds, and prospecting.
• Build commercially focused annual business plans, supported by accurate pipeline management.
• The Ideal Candidate
• You are a proven digital leader with deep expertise in affiliate and partnership marketing, combined with a strong understanding of the broader performance media landscape. You will h

Benefits

Additional Information

About WPP Media WPP is the trusted growth partner for the world's leading brands. With exceptional talent, trusted data and intelligence, and world-class partnerships - all united by our pioneering agentic marketing platform, WPP Open - we help clients navigate change, capture opportunity, and deliver transformational growth. WPP Media is WPP's AI-driven media operating unit, bringing together media, data, and partnerships to deliver creative personalisation at scale. Connected through WPP Open and powered by Open Intelligence, clients see exactly where, how, and why their media investment is working. For more information, visit wppmedia.com . Affiliate Business Director About WPP Media WPP is the creative transformation company. We use the power of creativity to build better futures for our people, planet, clients, and com munities. For more information, visit wpp.com. WPP Media is WPP's global media collective. In a world where media is everywhere and in everything, we bring the best platform, people, and partners together to create limitless opportunities for growth. For more information, visit wppmedia.com. About Mindshare: A Leading WPP Media Brand Mindshare delivers Good Growth for its clients. As "Growth Architects," we drive growth that benefits all stakeholders - better for people, planet, and business - by using media with intention. This approach creates more meaningful connections with consumers, increases trust in the brand, and delivers stronger outcomes for all stakeholders. Role Summary and Impact We are seeking an experienced Affiliate Business Director to join the Mindshare Worldwide Media Management & Delivery (MM&D) team. This senior role will lead affiliate and partnership strategy for a portfolio of global clients, overseeing delivery of best-in-class performance marketing solutions. As an Affiliate Business Director, you will act as the senior client lead for affiliate marketing and prospect generation, managing strategy, planning, activation, and measurement across multiple markets. You will work closely with colleagues across Mindshare, WPP Media, and agency partners to deliver innovative solutions that drive meaningful growth for clients. This is both a leadership and client-facing role, requiring a mix of strategic vision, commercial acumen, and operational excellence. You will sit on the Mindshare WW MM&D leadership team, reporting into the Partner, Head of Affiliates & Partnerships.

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