Associate Creative Director, Copy

About the role

VML, part of WPP, is a leading creative company that combines brand experience, customer experience, and commerce, creating connected brands to drive growth. VML is celebrated for its innovative and human first, award-winning work for blue chip client partners including AstraZeneca, Colgate-Palmolive, Dell, Ford, Microsoft, Nestlé, The Coca-Cola Company, and Wendy's. The agency is recognized by the Forrester Wave™ Reports, as a Leader among Marketing Creative and Content Service Providers, Commerce Services, Global Digital Experience Services, Global Marketing Services and, most recently, Marketing Measurement & Optimization. In addition, VML's specialist health network, VML Health, is one of the world's largest and most awarded health agencies. VML's global network is powered by 26,000 talented people across 55+ markets, with principal offices in Kansas City, New York, Detroit, London, São Paulo, Shanghai, Singapore, and Sydney. About WPP WPP is the trusted growth partner for the world's leading brands. We unite cutting-edge media intelligence and data solutions, world-class creativity, next-generation production, transformative enterprise solutions and expert strategic counsel in a single company - powered by exceptional talent and our agentic marketing platform, WPP Open, to help our clients navigate change, capture opportunity and deliver transformational growth. For more information, visit WPP.com . Are you an accomplished Associate Creative Director, Copy ready to lead and shape the creative vision for a leading global CPG brand? We're searching for an exceptional leadership team with a robust track record in Consumer Packaged Goods (CPG) to join our rapidly growing creative department. This is a unique opportunity to not only generate but also guide the execution of breakthrough, award-winning campaigns that are conceptually brilliant, culturally relevant, social-first, flawlessly executed, and strategically sound. You'll be instrumental in developing 'out-of-the-box' thinking and elevating creative standards for a brand poised for its next iconic chapter.

Responsibilities

• Conceptual Leadership: Lead the conceptualization and development of truly integrated, groundbreaking, and strategic "big ideas" that solve complex client challenges and achieve measurable results within the CPG landscape. Own concepts from genesis to final presentation.
• Campaign Direction & Execution: Oversee and direct the development of compelling, multi-channel creative campaigns across digital, social, video, print, OOH, and experiential, ensuring all elements align with the overarching creative vision and strategy.
• Social & Cultural Prowess: Drive the creation of highly engaging, thumb-stopping, and culturally relevant social-first content and campaigns. Demonstrate a deep, nuanced understanding of platform best practices, emerging trends, and diverse consumer insights to connect with audiences authentically.
• Copywriting (ACD, Copy):
• Strategic & Out-of-the-Box Thinking: Consistently challenge creative norms, foster 'out-of-the-box' thinking within the team, and push creative boundaries to develop innovative, distinctive, and effective solutions that differentiate our brands.
• Client & Internal Presentation: Confidently and articulately present and sell creative ideas to senior clients and internal stakeholders, effectively articulating creative rationale, anticipating feedback, and refining work strategically.
• Mentorship & Team Leadership: Actively mentor and inspire junior creatives, fostering a collaborative, positive, and high-performing team environment. Provide constructive feedback and contribute to their professional growth.
• Quality & Award-Winning Standards: Uphold the highest standards of craft and execution, consistently striving for and achieving award-winning potential in every project.

Requirements

• Minimum of 6-8+ years of progressive professional experience each (ACD, Copy and ACD, Art) within a leading advertising agency or in-house creative department, with a significant focus on CPG.
• A standout portfolio showcasing exceptional conceptual thinking, strategic CPG campaign leadership, and a history of generating impactful, award-worthy work is essential.
• Conceptual Mastery: A portfolio rich with complex, integrated campaign concepts and the proven ability to lead their development from initial brief through to client presentation and execution.
• Copy Leadership (ACD, Copy): A portfolio showcasing highly strategic, persuasive, and versatile

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