Senior Go-To-Market Manager

About the role

Geotab ® is a global leader in IoT and connected transportation and certified "Great Place to Work™." We are a company of diverse and talented individuals who work together to help businesses grow and succeed, and increase the safety and sustainability of our communities. Geotab is advancing security, connecting commercial vehicles to the internet and providing web-based analytics to help customers better manage their fleets. Geotab's open platform and Geotab Marketplace ®, offering hundreds of third-party solution options, allows both small and large businesses to automate operations by integrating vehicle data with their other data assets. Processing billions of data points a day, Geotab leverages data analytics and machine learning to improve productivity, optimize fleets through the reduction of fuel consumption, enhance driver safety and achieve strong compliance to regulatory changes. Our team is growing and we're looking for people who follow their passion, think differently and want to make an impact. Ours is a fast paced, ever changing environment. Geotabbers accept that challenge and are willing to take on new tasks and activities - ones that may not always be described in the initial job description. Join us for a fulfilling career with opportunities to innovate, great benefits, and our fun and inclusive work culture. Reach your full potential with Geotab. To see what it's like to be a Geotabber, check out our blog and follow us @InsideGeotab on Instagram .

Responsibilities

• How you'll make an impact:
• Develop a comprehensive commercial and Go-To-Market (GTM) strategy encompassing new product introductions and the entire product lifecycle to stimulate revenue growth, enhance profit margins, secure competitive advantage, and expand market share.
• Provide cross functional leadership in GTM planning cycles for upcoming product/solution releases, ensuring alignment with corporate strategy, product roadmaps, and revenue goals.
• Provide leadership in regular cross-functional GTM readiness meetings providing support to manage dependencies, identify risks, and drive resolution of roadblocks to ensure on-time, high-impact launches.
• Collaborate closely with Product Marketing to ensure messaging, positioning, and launch assets are aligned with the GTM plan and commercial strategy and effectively support sales and partner enablement.
• Partner with finance on revenue planning, pricing and costing for new product launches
• Work with Product Management and Operations teams to ensure product, supply chain, etc. readiness in alignment with GTM plan
• Establish and track Key Performance Indicators (KPIs) for launches, such as pipeline generation, adoption rates, partner engagement, and time-to-revenue, creating dashboards with Revenue Operations to monitor success.
• Collaborate with Sales and marketing to sustain launch metrics and implement programs for base retention and expansion
• Define key success metrics for launches (e.g., pipeline generation, adoption rates, revenue attainment, partner engagement, time-to-revenue) and establish dashboards/reporting mechanisms with Rev Ops.
• Drive a culture of continuous improvement by leading post-launch retrospectives (post-mortems) to identify lessons learned and refine our GTM playbook.
• Act as a

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