Director, Influencer

About the role

Golin is a global, award-winning public relations agency that helps companies create change that matters. Together, we discover powerful human truths that bind us, create with bravery, and collaborate inclusively and obsessively. Golin's 1700 global employees operate across 50+ offices worldwide, allowing us to provide our clients with comprehensive solutions for multi-market, regional and global communications programs. Every agency is talking about AI. At Golin, we are using AI to rewrite the rules of PR. We're even promising to become the first fully AI-integrated agency. We are committed to upskilling our workforce, democratizing access to tools, and integrating AI into our daily work to maximize the value we deliver to our clients. Our expertise ranges from brand-building and cutting-edge digital content to corporate reputation, healthcare advocacy and measurement. Golin aligns earned-first, data-driven creative with the customer journey through our collaborative G4 Model to deliver maximum impact for clients. Our roster includes many of the largest CPG, retail, food, healthcare technology and consumer service companies in the world. Director, Influencer -- Dallas or New York [Adobe] Do you live and breathe digital marketing? Are your social feeds filled with tastemakers and trendsetters? Stop 'gramming your breakfast bowl and keep reading. Golin Dallas is hiring a Director, Influencer with a specialty in Influencer Strategy and Engagement. Golin has been on a winning streak of recognition: PRWeek's Best Place to Work, Provoke Media's Global Agency of the Year, PRWeek's Large Agency of the year and winning two Grand Prix at Cannes. Riding the wave of recognition and award-winning work, the Influencer Director has an incredible opportunity to work with a rock star influencer team to strategize and execute campaigns featuring top paid influencers, that helps promote and protect the brand in Dallas and New York and keep Golin on top. It's an exciting time for the agency to continue to deliver impactful work that builds brands and reputations, and we know other brands can benefit from the award-winning work we create. You'll work across clients as part of our digital team that excels at making brands hyper-relevant online to drive offline impact. You'll work with a standout team of digital catalysts, creators, and analysts on the Bridge to identify real-time opportunities, monitor issues and trends, as well as create and execute marketing campaigns for clients, including identifying influencers who are relevant to the brand and managing influencer relationships in a mutually beneficial way to maximize your client's investment. You'll integrate across digital platforms, organic and paid channels to drive results. Sound like you want to "Go All In" with us? Here are the details:

Responsibilities

• Strategic Leadership: Develop and evolve influencer strategies that align with broader client business objectives, bringing a POV on where the creator economy is headed and how clients can stay ahead.
• Campaign Oversight & Execution: Help lead day-to-day execution of influencer campaigns including brief development, contract negotiation, content approvals, timeline management, and performance tracking
• Creator Partnerships: Research, vet, and build relationships with creators based on strategy, audience alignment, content quality, and performance metrics
• Platform Expertise: Use deep knowledge of social platforms (Instagram, TikTok, YouTube) and their backend systems to evaluate creator performance and optimize strategy
• Quality Management: Ensure high-quality client outputs by managing material reviews and verifying all content follows client, legal, and brand guidelines
• Creative Collaboration: Work with planning, creative, and digital teams to bring integrated campaigns to life
• Client Partnership: Manage day-to-day client relationships and real-time communications, and provide counsel on creator trends and cultural moments
• Performance Insights: Track campaign performance and translate data into actionable insights
• Team Mentorship: Help develop and oversee junior team members on influencer best practices and content strategy
• Budget Support: Manage budgets, billing, and reporting for influencer programming to keep projects on track

Requirements

• Bachelor's degree in marketing, communications, or related field
• 7-10 years of experience in influencer marketing, social media, or digital marketing (agency experience or client-facing relationship management is a plus)
• A track record of building and scaling influencer programs, not just executing them
• Experience managing or mentoring a team
• Experience presenting to senior client stakeholders or C-suite executives
• Strong understanding of creator partnerships across Instagram, TikTok, YouTube, and emerging platforms
• Deep platform knowledge-backend systems, performance metrics, and what makes influencer programs successful
• Experience wi

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