Social Media Sr. Manager

About the role

Shift4 (NYSE: FOUR) is boldly redefining commerce by simplifying complex payments ecosystems across the world. As the leader in commerce-enabling technology, Shift4 powers billions of transactions annually for hundreds of thousands of businesses in virtually every industry. For more information, visit www.shift4.com . Shift4 is looking for a strategic, creative, and data-driven Social Media Sr Manager to own and elevate our social media presence. Reporting to the Director of Digital Marketing, this role will lead the development and execution of a comprehensive social media strategy that strengthens brand awareness, drives engagement, and supports business growth across key audiences. You'll be equal parts strategist, storyteller, and community builder-someone who understands how to turn complex products into compelling narratives and thrives in a fast-paced, high-impact environment. Location: Las Vegas, NV or Center Valley, PA office Hybrid schedule

Responsibilities

• Strategy Development:
• Develop and execute a cohesive social media strategy in alignment with overall marketing goals.
• Identify target audiences and create content that resonates with them across various platforms.
• Content Creation:
• Create and curate engaging and shareable content, including text, image, and video content.
• Work closely with design and content teams to produce high-quality visuals and multimedia elements.
• Collaborate with influencers, partners, and brand ambassadors to amplify reach and drive brand advocacy through strategic partnerships and collaborations.
• Platform Management:
• Manage and optimize social media accounts on platforms such as Facebook, Instagram, Twitter, LinkedIn, and others.
• Stay updated on platform algorithm changes and industry trends to adjust strategies accordingly.
• Community Engagement:
• Foster and nurture a positive and active community around our brand.
• Respond to comments, messages, and mentions in a timely and authentic manner.
• Analytics and Reporting:
• Utilize analytics tools to measure the performance of social media campaigns and adjust strategies accordingly.
• Prepare regular reports on key social media metrics and present insights to the marketing team.
• Campaign Development:
• Plan and execute social media campaigns, contests, and collaborations to promote brand awareness and engagement.
• Collaborate with cross-functional teams to integrate social media into broader marketing initiatives.
• Monitoring and Trend Analysis:
• Monitor industry trends and competitor activities to identify opportunities for innovation.
• Stay informed about social media best practices, emerging platforms, and technologies.

Requirements

• Bachelor's degree in Marketing, Communications, or a related field.
• Proven experience as a Social Media Director or similar role.
• Strong understanding of social media platforms, algorithms, and best practices.
• Excellent written and verbal communication skills.
• Proficiency in social media management tools and analytics platforms.
• Creative thinking and the ability to generate innovative content ideas.
• If you are passionate about social media, have a track record of successful campaigns, and are ready to take on a leadership role in shaping our online presence, we encourage you to apply. Join us in building a strong and engaging social media community for our brand!

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