Outreach Marketing Specialist

Responsibilities

• Media Relations & PR Strategy
• Own and direct the PR and outreach calendar in Spain and Brazil, aligning with SEO and marketing objectives.
• Write, edit, and pitch press releases, guides, surveys, and expert-driven content to Spanish and Brazilian journalists and industry websites.
• Develop and foster relationships with key Spanish/Brazilian reporters, bloggers, and influencers to secure earned media coverage.
• Translate and adapt US-based Digital PR content for the Spanish/Brazilian audience, tailoring messaging to local media and cultural context.
• Proactively identify PR opportunities based on market trends, competitor activity, and industry insights.
• Outreach & Digital PR
• Execute targeted outreach campaigns that generate press coverage and authoritative backlinks.
• Balance Digital PR campaigns and traditional link-building to maximize visibility and impact.
• Collaborate across PR, SEO, and content teams to create high-value assets that attract coverage and links.
• Performance Tracking & Reporting
• Track outreach success rates, backlink acquisition, and press coverage.
• Deliver regular reporting on earned media wins and link performance, with insights for optimization.
• Provide quarterly performance reports with actionable recommendations.

Requirements

• 3+ years of media relations experience.
• Proficiency in Spanish, Portuguese, and English.
• Deep understanding of the Spanish/Brazilian media landscape, PR trends, and best practices.
• Strong writing, editing, and research skills, with attention to detail.
• Familiarity with SEO principles and PR platforms such as BuzzStream, Cision, Pitchbox, or Ahrefs.
• Ability to thrive independently in a fast-paced, deadline-driven environment.
• WHAT'S GOOD TO HAVE
• Strong track record of pitching and securing Spanish/Brazilian press coverage is a plus.
• Familiarity with SEO principles, experience with traditional backlinking.
• Background in agency or in-house PR with international collaboration.
• Established relationships with reporters at major Spanish/Brazilian media outlets and relevant industry publications.
• Experience running internal surveys to collect, analyze, and pitch data-driven insights.
• Understanding of the career, job search, and job market landscape.
• HERE'S A FEW OF OUR PERKS & BENEFITS
• Salary range: 9000 - 9750 PLN gross (Employment agreement / Umowa o Pracę)
• Private healthcare (Medicover, medical-only or medical with dental care individual package, 100% paid by BOLD).
• Mental health support and resources.
• Multisport Plus card (individual package, 100% paid by BOLD).
• Udemy Business access.
• 100% remote work (You must live in Poland or be willing to relocate to Poland to be considered for this role.).
• Flexible work hours (Each team has their own working habits and obligatory meetings.).
• Workation (up to 10 working days a year within EEA).
• Equity in Company .
• Optional office spaces in Warsaw, Krakow, Wroclaw, Gdansk, or Poznan.
• Home office reimbursement (one-time equipment purchase, internet reimbursement).
• Benefits cafeteria platform .
• About Bold
• We Transform Work Lives
• We Celebrate And Promote Diversity And Inclusion
• We value our position as an Equal Opportunity Employer. We hire based on qualifications, merit, and our business needs. We don't discriminate regarding race, c

Benefits

Additional Information

We are looking for an Outreach Marketing Specialist to join our Digital PR Team based in Poland, focusing on the Spanish and Brazilian markets. Reporting to the Manager, Outreach Marketing, this high-impact role is ownership-driven at the intersection of media relations, SEO, and content marketing. The Specialist will execute and shape PR campaigns that enhance brand authority, secure press coverage, and drive organic growth for BOLD's multiple B2C brands. This position requires proven experience working with reporters to secure earned media, along with a deep understanding of the Spanish and Brazilian media landscapes, PR trends, and digital best practices. ABOUT THIS TEAM Sitting in our Marketing Department, the Digital PR team works to raise brand awareness of BOLD brands through earned media. We collaborate with content and SEO teams to amplify brand presence in different international markets, including the UK, France, Poland, Germany, Spain, Brazil, and Italy. Our mission is to secure meaningful media coverage, build high-quality backlinks, and position BOLD brands as trusted voices in the career and job search space. Technologies/tools we use: BuzzStream Google Workspace Ahrefs Slack Cision Mention Pollfish

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