Marketing Specialist

Responsibilities

• Website, SEO & Lead Tracking Support
• Upload and update website content based on campaign briefs and keyword plans.
• Assistant publishing SEO-optimized blog articles and landing pages.
• Collate SEO performance data (e.g., keyword rankings, page traffic) using tools likeGoogle Search Console.
• Monitor incoming leads via Sales IQ, ensuring accurate data capture and routing to theappropriate sales owners.
• Maintain lead tracking logs and follow-up status to support timely engagement andconversion efforts.
• Event Coordination & Promotion
• Assistant logistics and coordination for selected webinars, trade shows, and internalevents.
• Schedule and publish social media posts to promote events and share post-eventhighlights.
• Support lead capture setup (e.g., QR codes, forms) and manage basic event assets.
• Coordinate with vendor partner marketing contacts on joint event logistics and co-brandedassets, as briefed.
• Lead Capture & CRM Support
• Input and update lead data in CRM systems.
• Execute follow-up email sequences using provided templates.
• Track lead engagement and ensure timely handover to sales teams.
• Content Distribution
• Schedule and publish regular organic social media content based on the content calendar, beyond event-specific posts.
• Schedule newsletters and promotional emails using provided content.
• Upload videos and marketing assets to platforms like YouTube and LinkedIn.
• Repurpose event highlights into reusable content formats (e.g., short posts, visuals).
• Content& Visual Support
• Create clear, on-brand content for emails, social posts, and landing pages from provided briefs.
• Developer adapt visuals that enhance clarity and improve engagement, collaborating with designers where needed.
• Ensure all materials follow brand guidelines.
• 6.Performance Monitoring
• Monitor campaign and content performance using tools like Google Analytics and CRMreports.
• Track lead sources and day-to-day results, and flag notable trends to the team.
• General Marketing Support
• Route website updates, emails, and social posts for review and approval from the Lead Generation Manager before publishing.
• Assist with formatting decks, preparing reports, and supporting ad-hoc marketing tasks.
• Maintain content calendars and coordinate scheduling with internal stakeholders.

Requirements

• Diploma/ Degree in Marketing or a related field.
• 1to 3 years of B2B marketing experience; experience in events, demand generation, or campaign marketing is a strong plus.
• Creative and dynamic: comfortable coming up with fresh ideas for campaigns and content, not just executing a template.
• Curious and a fast learner: willing to get up to speed on physical security, networking, and access control products without a technical background goingin.
• Independent: able to take ownership of projects and manage your own timeline with light supervision.
• Thinks like lead generation: sees every campaign or event in terms of the leads and pipeline it should produce, not just impressions or likes.
• Strong written English and comfortable drafting EDMs, social copy, and presentation decks.
• Detail-oriented, especially with trackers, lists, and campaign data hygiene.
• Familiarity with tools such as Zoho, Framer, Canva, Adobe Creative Suite, or Apollo.io (orsimilar outreach/CMS tools) would be great, but not required.

Additional Information

The Marketing Specialist supports the Lead Generation team in keeping D-Ron's day-to-day marketing operations running: website and SEO updates, leadtracking, event coordination, and content publishing. This is a hands-on,execution-focused role with minimal strategic planning responsibility. You'll mostly be working from briefs, content plans, and templates set by the wider team, making sure our channels stay updated, leads are captured and routed correctly, and campaigns and events are well supported on the ground.

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