Head of Marketing, Central Services

Responsibilities

• As the Head of Marketing, y ou will lead the Central Services marketing function, providing governance and operational excellence . This will be across key areas such as digital marketing, marketing technology, campaign operations, reporting, and process design.
• You will own, evolve and support the day-to-day digital marketing and marketing operations ecosystem, including campaign execution, reporting, and marketing technology .
• Marketing technology & process optimisation
• Accountable for the evolution of the marketing technology stack including Kainos.com .
• Working closely with the Digital Strategy Manager you will ensure ensuring platforms are secure, governed and teams are enabled with repeatable frameworks, templates and automated processes.
• Marketing governance & prioritisation
• Define and implement a centralised marketing governance model , acting as the control point for Business Units to adhere to central marketing guidance, standards and processes. Create and chair a forum focusing on prioritisation and confidently challenging activity that does not deliver impact.
• Digital marketing & campaign operations leadership
• Accountable for the end-to-end campaign ecosystem, ensuring high-quality, scalable digital execution across platforms such as Marketo and MS Dynamics, with clear standards for campaign build, optimisation and performance.
• Reporting, insight & performance management
• Brand governance, standards & enablement
• Define and enforce brand governance across the organisation by establishing consistent templates, guidelines and quality standards, while enabling marketers and wider teams with the tools, training and frameworks needed to deliver on-brand, high-quality marketing at scale and with AI .
• Business Unit alignment & stakeholder leadership
• Partner closely with BU Marketing Leaders and Chief Revenue/Marketing Officers to translate business priorities into structured, executable marketing processes and tools , acting as a trusted advisor who balances commercial ambition with operational feasibility.
• Team leadership & capability building
• Lead and develop a high-performing Central Services marketing team, building capability across digital marketing, and brand while fostering a culture of accountability, governance and continuous improvement.
• Minimum (essential) requirements :
• Significant experience in a senior marketing leadership role with accountability for digital marketing, marketing operations and campaign delivery at scale
• Strong expertise in marketing technology, with proven experience working with platforms such as Marketo and CRM systems (ideally MS Dynamics)
• Proven ability to connect marketing activity to commercial outcomes, including pipeline generation, conversion and performance optimisation
• Experience part

Benefits

Additional Information

Join Kainos and Shape the Future At Kainos, we're problem solvers, innovators, and collaborators - driven by a shared mission to create real impact. Whether we're transforming digital services for millions, delivering cutting-edge Workday solutions, or pushing the boundaries of technology, we do it together. We believe in a people-first culture , where your ideas are valued, your growth is supported, and your contributions truly make a difference. Here, you'll be part of a diverse, ambitious team that celebrates creativity and collaboration. Ready to make your mark? Join us and be part of something bigger. Our vision is to create a world-class business development and marketing capability for Kainos, underpinned by strong marketing technology, secure and scalable digital platforms, consistent ways of working, and a relentless focus on commercial outcomes. The Head of Marketing, Central Services will play a critical leadership role in enabling Kainos' three business unit marketing teams to operate as a cohesive, data- driven and high-impact function. Sitting within Central Services and reporting to the CFO, this role is accountable for the Marketing technology stack, demonstrating marketing's impact through reporting, setting marketing standards, embedding governance, enabling scalable campaign execution . The role will act as a central point of alignment between Business Unit Marketing Leaders helping to reduce fragmented or ad hoc activity to consistently be commercially focused .

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