Brand and Experiences

About the role

This role owns Shepherd's presence across events, brand, content, and social. You design the unique experiences brokers remember, the activations that feel more like great parties than industry conferences, the dinner series brokerage leaders are jealous they didn't get invited to, and the social and content layer that amplifies Shepherd's unique point of view in the world of commercial insurance, AI infrastructure, construction, and renewable energy. Shepherd's positioning and story are in place; the visual, experiential, and social expression of that story is still catching up. Our brand should feel like a frontier AI company punching above its weight. Our events should feel like parties with a guest list that people are dying to get on. You should be able to tell in 2 seconds from looking at our web, decks, and social properties that they're from Shepherd (unmistakeable and entirely different from the rest of insurance). This role closes that gap and helps us win the rooms that matter with brokers, insureds, and partners. Most companies would split this work across brand, events, and social. At Shepherd, you'll own all three: events that stand out from the crowd, but at the same time connect clearly to our brand system that shows up consistently across every surface, and content and executive social that reinforce the same story while looking like no one else in insurance.

Responsibilities

• Run proprietary Shepherd experiences: Develop and execute Shepherd-specific events and activations that reflect our brand and stand out from traditional carrier programs.
• Own social and executive brand: Manage executive social narratives for our leadership team (especially Justin and Mo) - narrative arcs, posting calendars, prompts, and support on writing, clipping, and publishing. Oversee social and content output across company channels.
• Manage content and creative partners: Lead the contractor and agency stack that produces social, video, blog, and broker-facing nurture content. Drive lightweight production yourself (outlines, scripts, looms, social copy, basi

Benefits

Additional Information

What We Do Shepherd is an AI-native commercial insurance platform transforming how high-hazard industries get covered. Our mission is to make risk frictionless for the builders and operators shaping the physical world - protecting progress from concept through construction and into decades of operation. The infrastructure behind the AI boom - data centers, semiconductor fabs, renewable energy assets - has to be built and insured. But traditional carriers weren't built for this speed: Complex commercial construction projects routinely wait weeks for a single quote Legacy carriers rely on static applications and disconnected systems Brokers chase carriers through calls, emails, and resubmissions We built Shepherd to solve that. Our AI performs the same underwriting workflows in seconds, and integrates real-time data from construction technology partners - Procore, Autodesk, OpenSpace, DroneDeploy, and others - to see risk as it actually exists, not just as it was reported on a static form. We're pursuing the most ambitious technical vision in commercial insurance: fully autonomous underwriting. We're closing in on the first fully agentic submission in the industry - email in, price out, no human intervention until the last mile. With Shepherd, safety, speed, and quality no longer trade off against one another - they compound. We're building: Faster decisions Smarter, more accurate pricing Better risk outcomes for insureds who invest in safer practices We're not just modernizing insurance products. We're building the risk infrastructure for the next generation of financial services. Our Investors In March 2026, Shepherd raised a $42M Series B - bringing total funding to over $60M - led by Intact Private Capital, the investment arm of one of the largest insurers in the world. Intact is not only our lead investor but also a carrier partner, a testament to the confidence the incumbent industry has in what we're building. Our investors: Intact Private Capital Spark Capital Costanoa Ventures Y Combinator Susa Ventures And several others Our Team We're a team of technologists and insurance enthusiasts, bridging the two worlds together. Check out our About page to learn more. Brand & Experiences We're hiring a resident vibe-making machine to own how Shepherd shows up in the world from conferences and broker dinners to social, executive brand, and the content and comms that tie it together. Your title will be Brand & Experiences and report to the Head of Marketing.

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