Digital & Insights Manager

Requirements

• Audience Expertise: Profound understanding of UK consumer trends, media consumption trends and their impact on a breadth of audiences. Fluent in internet culture and subcultures, and how trends emerge online.
• Analysis, Strategic & Analytical Thinking: Master of collecting, processing and organizing complex quantitative data with a proven ability to perform complex analyses of digital data and develop breakthrough insights that drive strategy.
• Influential Communication: Superior ability to lead dialogues,

Additional Information

About WPP Media WPP is the trusted growth partner for the world's leading brands. With exceptional talent, trusted data and intelligence, and world-class partnerships - all united by our pioneering agentic marketing platform, WPP Open - we help clients navigate change, capture opportunity, and deliver transformational growth. WPP Media is WPP's AI-driven media operating unit, bringing together media, data, and partnerships to deliver creative personalisation at scale. Connected through WPP Open and powered by Open Intelligence, clients see exactly where, how, and why their media investment is working. For more information, visit wppmedia.com . 1482 - Senior Manager, Insights (Citizens Consultancy, Digital Focus) About WPP 650 Join an award-winning team at the heart of UK government, where your work will genuinely shape lives. As part of WPP 650 you'll be part of a supportive, collaborative environment that values curiosity, kindness, and growth. Together, we use behaviour change principles to design smarter services, influence better decisions, and help millions of people across the country. Named WPP 650, after the 650 UK parliamentary constituencies, the name is a reminder that our work must reflect the full breadth of the country, every community, every audience. No two days are the same. The challenges are complex, the problems worth solving, and the learning constant. You'll tackle issues that matter, alongside talented colleagues who care deeply about what they do. It's demanding - but always rewarding. This is meaningful work with real-world impact - the kind you can point to with pride Role Summary As a senior insight leader within WPP 650's specialist research & insight unit, The Citizens Consultancy, you will be at the heart of WPP 650's mission, responsible for driving our digital and data-driven insight capabilities. This role is integral in how we leverage data sets, digital signals and social commentary to thoroughly explore, understand, and surface citizens' voices, sentiment and experiences. You will be central to elevating audience understanding, ensuring strategy is grounded in robust data, delivering complex analyses and ensuring insights fuel strategy, planning, and buying. You will deliver a variety of workstreams working collaboratively with the team and our data partners and will also contribute to emerging areas like AI-driven discovery and LLM visibility. Key Responsibilities in this role: Data expertise and insight generation : Serve as an expert on audience intelligence surfacing understanding and insights from a range of data and digital signals such as Tik Tok, Reddit, search and social data. Deliver cultural intelligence and utilise dashboards to keep abreast of trends and content insights providing a continuous flow of audience trends and understanding. Innovation : Champion the integration of AI and machine learning into workflows - automating data processes, enabling real-time trend detection. Continuously seek new analytic techniques, data sources, and tools and help lead the development of AI-driven discovery and LLM visibility. Provide expertise by integrating digital data with a wide range of other data and devise innovative digital data collection methods when required. Stakeholder & Partner Management: Be a primary day to day contact for insight. Cultivate robust relationships and work closely with data experts and leaders across WPP 650 and wider stakeholders across WPP. Manage key partnerships with digital insight and data providers and proactively evaluate new suppliers. Project Leadership: Accountable for designing, establishing and delivering digital and data insight projects, ensuring quality delivery, with strong narratives. Drive team capability in digital research and analytics. Play a pivotal role in client and agency meetings, championing the value of digital insights and contributing to thought leadership. Commercial & Legal Acumen: Provide expert knowledge of legal practices including GDPR and AI regulations, with a strong emphasis on data privacy in digital contexts.

Your Match

How well this role fits your profile.

Company Intel

What employees say

Worked at wppmedia? Share your experience