Senior Director/Vice President, Patient, HCP, and Payer Marketing

About the role

Click Therapeutics, Inc., develops, validates, and commercializes software as prescription medical treatments for people with unmet medical needs. As a leading innovator of Digital Therapeutics™, Click delivers accessible, clinically proven, FDA-regulated prescription treatments to the smartphone in your hand. Click's treatments are defined by a commitment to applying technical and scientific rigor and patient-centric design to the development process. This results in uniquely engaging experiences that achieve compelling clinical outcomes for patients seeking new treatment options. Click Therapeutics continuously expands and refines its platform with novel cognitive, behavioral and neuromodulatory mechanisms of action and advanced data-driven tools such as artificial intelligence and machine learning. The digital therapeutics under development on Click's platform address diverse areas of therapeutic need, including indications in psychiatry, neurology, oncology, immunology, and cardiometabolic diseases. Consistently named a best place to work, Click fosters an inclusive, diverse workforce of innovators, clinicians, scientists, researchers, designers, technologists, engineers and more, united in a common mission to provide patients everywhere access to safe and effective prescription digital therapeutics. For more information, visit www.clicktherapeutics.com and connect with us on LinkedIn. As a Senior Director / Vice President of HCP and Payer Marketing, you will shape the overall marketing strategy for near-term launch products and build a best in class marketing organization to execute that vision. You and your team will define the brand strategy and create the narrative and materials that drive behavior change and prescriptions for Click's PDTs. The role reports to the Chief Commercial Officer. You will oversee all aspects of the marketing function, including long-term brand strategy, market shaping, promotional messaging, tactical planning, digital marketing/omnichannel engagement, etc. We are looking for someone with a strong background in pharmaceutical marketing and launch excellence that can develop the Click playbook for Prescription Digital Therapeutic (PDT) launches across multiple therapeutic areas. This position is based out of Click's headquarters located in Tribeca, NYC, at the center of one of the fastest-growing digital health communities. We have a hybrid working model that consists of at least 4 days in office each week.

Responsibilities

• Ownership of a best-in class marketing campaigns, including development of each product's brand positioning, creation of brand value propositions, and promotional messaging in order to create and drive effective brand strategies
• Utilizing data and being strategic in developing the brand by conducting segmentation, unmet needs analysis, competitive landscape and business intelligence for HCPs and payers; leverage clinical and economic data to produce high impact collateral for payer and HCP campaigns
• Develop omnichannel, growth and DTC campaigns for consumer focused marketing strategies
• Execute the branded and unbranded campaigns to prime the market for a new treatment modality, leveraging developed segments for each audience
• Oversee the development of all promotional materials (visual aids, brochures, website, etc.), approval process, and dissemination of approved materials, via agencies or otherwise
• Oversee the development of the Payer Value Dossier, translating clinical trial outcomes and value propositions into compelling economic arguments for Market Access teams to utilize in securing adoption of national or payer coverage
• Direct the strategy for patient assistance programs (PAPs), copay support, and navigation services to minimize abandonment at the pharmacy counter.
• Collaborate with Medical Affairs on communications strategy and KOL engagement
• Manage the brand presence at key congresses
• Support the field team by developing the curriculum and training modules for all field teams (Sales, Access, and MSLs)
• Support the planning for future indications, international expansions, and other types of partnerships

Requirements

• Education & Experience
• Bachelor's degree required; MBA, Pha

Benefits

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