Head of Marketing, Explore

About the role

This position is with Explore , one of the brands under Manifest Global , which also includes Cialfo , BridgeU and Kaaiser . What This Role Is Every year, universities across the world spend significant budget trying to reach the right international students. They run fairs, buy lists, work with agents, invest in digital campaigns. Most of them have a reasonable sense of where their international students come from. Very few have a clear picture of why. Which counsellors recommended them. Which platforms surfaced their programmes. Which moments in a student's journey actually shaped the decision to apply. Explore was built to change that. Launched in 2025 as Manifest Global's university-facing platform, Explore gives institutions direct access to the largest global network of high school counsellors and students in the world, built on the combined reach of Cialfo and BridgeU across 1,750+ K12 schools in Asia-Pacific, the UK, Europe, the Middle East, and beyond. Universities use Explore to run targeted outreach campaigns, engage students earlier in their decision journey, and understand what's actually driving their international recruitment pipeline. The platform is live. The university partner base is growing. The commercial model is being actively built. And the marketing function that drives Explore's growth, shapes how universities understand the product, and delivers the student engagement campaigns that make the platform valuable, doesn't yet exist at the scale or quality it needs to. That's what this role builds. The Head of Marketing, Explore owns two things simultaneously: growing Explore's university partner base through B2B marketing, and delivering high-quality student marketing campaigns to universities through the Cialfo and BridgeU network. Both matter commercially. Both require someone who can think strategically, build systems, and connect marketing activity directly to revenue outcomes. You'll report to the COO and operate with significant autonomy across a genuinely new product at a consequential stage of its growth. What Makes This Role Different Most marketing leadership roles in the university sector sit inside a single institution or a single channel. This one sits at the centre of a platform that connects hundreds of university partners to the largest K12 counsellor and student network in the world. The scale of what's possible from this seat is unusual. Explore also has something most university marketing platforms don't: a genuine data and intelligence layer. The counsellor relationships, the student engagement data, and the platform infrastructure built across Cialfo and BridgeU give Explore the ability to offer universities insight into their international recruitment pipeline that no agent, fair, or outreach platform can match. The marketing function that communicates that clearly, to the right university buyers, in language that makes them act, is one of the most important things Explore can build right now. The broader international education market is contracting. Explore is growing. Universities that are serious about their international recruitment strategy are looking for partners that offer more than volume. This is the right moment to be building the marketing function that makes Explore that partner, at scale. What You Own University growth and market expansion Own Explore's B2B marketing strategy globally, with clear accountability for university acquisition pipeline, conversion, and marketing's contribution to revenue Build positioning, narratives, and go-to-market approaches that make the Explore value proposition land with university international offices, recruitment teams, and senior leadership Lead integrated campaigns across content, events, partnerships, thought leadership, and digital channels, with a clear view of what each channel is for and what it needs to produce Partner closely with the commercial team to ensure marketing is generating the right pipeline and that the conversation between marketing and sales is tight enough to actually improve conversion Use AI to accelerate campaign production, improve targeting, and scale what the team can do without proportionally scaling headcount. Build the team's fluency with these tools as a core capability, not an afterthought Student marketing campaign delivery Lead the planning, execution, and optimisation of university marketing campaigns delivered to students across Cialfo and BridgeU's network of 1,750+ schools Build scalable systems for campaign planning, delivery, reporting, and optimisation that can handle a growing university partner base without degrading quality Ensure every campaign delivered to students is genuinely engaging, operationally clean, and producing measurable outcomes for university partners Act as a strategic partner to universities on their student engagement strategy, not just a delivery function. The universities that trust Explore most are the ones who see the ma

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