Social Media Content Creator

Responsibilities

• Content Creation & Strategy
• Own and execute social-first content creation, particularly for TikTok, Instagram, and Pinterest
• Concept, film, and edit short-form video content on an ongoing basis
• Develop platform-native content that aligns with brand voice and current trends
• Identify and act on emerging trends, formats, and cultural moments in real time
• Lead weekly batch content production to maintain a consistent content pipeline
• Social Media Management
• Support day-to-day management of social channels (including posting, scheduling, and publishing content)
• Monitor and engage with audiences through comments, messages, and community interactions
• Ensure consistent posting cadence to grow and maintain an active presence
• Maintain organization of digital assets and content libraries
• Brand Storytelling & Collaboration
• Capture behind-the-scenes and social-first content during photoshoots, events, and campaigns
• Participate in or lead "face of the brand" content when appropriate
• Partner with marketing, creative, and cross-functional teams to align content with broader brand campaigns and key moments
• Collaborate to ensure cohesive brand messaging across all channels
• Performance & Optimization
• Track and analyze content performance and social metrics to inform creative strategy
• Provide insights and recommendations based on engagement trends and data
• Continuously optimize content based on platform algorithms and audience behavior
• Assist with monthly and seasonal campaign reports.

Requirements

• 3 + years of experience in content creation, social media, or short-form video production
• Deep understanding of TikTok, Instagram, Pinterest, and broader social media trends
• Proven ability to create high-performing short-form video content from concept through execution
• Strong storytelling instincts with a social-first, audience-focused approach
• Proficiency in mobile editing tools (e.g., CapCut , Canva) and social publishing platforms
• Comfortable appearing on camera and representing the brand
• Strong visual eye for composition, pacing, and attention-grabbing hooks
• Highly organized with the ability to manage multiple projects and deadlines
• Ability to work quickly and adapt in a fast-moving, trend-driven environment
• Willingness to travel for shoots, events, and brand activations as needed
• What Success Looks Like
• Consistent output of engaging, on-trend content
• Increased reach, engagement, and follower growth across platforms
• Strong alignment between content and brand campaigns
• Ability to quickly turn cultural moments and trends into impactful, brand-relevant storytelling

Benefits

Additional Information

Work is Sweet! 'Quality without Compromise' is not just a motto at See's Candies. It is the most important ingredient in our recipe for success. See's Candies has been in business since 1921 and maintains a reputation for producing the highest quality candy and providing superior customer service. See's is a leader in the confectionery industry with over 250 retail shops across the USA, a growing e-commerce business, and expanding opportunities internationally. We are seeking friendly, enthusiastic individuals who are passionate about helping us grow and thrive in our second century. Job Description Summary: We are seeking a highly creative, social-first Content Creator who lives and breathes platform culture. This role is responsible for developing and executing engaging, trend-driven and product-focused content across social platforms with a strong focus on short-form video (TikTok, Instagram Reels, and Pinterest). You will play a key role in shaping See's Candies online presence by creating content that feels authentic, culturally relevant, and native to each platform. Success in this role means consistently delivering high-performing content, identifying emerging trends, and translating them into compelling brand storytelling that drives engagement, community growth, and brand affinity. The ideal candidate is a hands-on creator who is comfortable both behind and in front of the camera, and can concept, produce, and edit content quickly in a fast-paced environment. The pay range for this position at commencement of employment is expected to be between $75,000- $90,000 however, base pay offered may vary depending on multiple individualized factors, including market location, job-related knowledge, skills, and experience. Job Description:

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