Lifecycle Marketing Manager (Remote)

About the role

We're looking for a Lifecycle Marketing Manager who can take a solid foundation in Braze and turn it into a best-in-class messaging operation. This is a individual contributor role responsible for every email and SMS a Maximus client receives, from the first welcome message through ongoing protocol communications, re-engagement campaigns, and everything in between. You'll own the full messaging lifecycle: broadcast marketing, behavior-triggered automations, transactional notifications, and operational communications tied to prescriptions, labs, refills, and protocol changes. You report to the Head of Digital Experience/CRO and serve as the in-house authority on how Braze should be architected, segmented, and optimized to drive both acquisition and retention. Your mission: make every message Maximus sends timely, relevant, and measurably impactful. What you will own (Key Responsibilities) Braze Platform Ownership & Architecture Own the Braze instance end-to-end: Canvas architecture, campaign taxonomy, event tracking schema, and data hygiene Design and build sophisticated Canvas flows using branching logic, Liquid personalization, and dynamic content to deliver the right message at the right moment Architect and maintain the event taxonomy and custom attribute framework that powers segmentation and triggering across all messaging Manage Segment CDP integration with Braze, ensuring clean data flow, accurate user profiles, and real-time event piping Own email and SMS deliverability: IP warming strategies, authentication protocols (SPF, DKIM, DMARC), sender reputation monitoring, and inbox placement optimization Evaluate and implement new Braze features and capabilities as they become available, keeping Maximus at the platform's leading edge Broadcast Marketing Communications Plan, build, and execute the email and SMS marketing calendar, including promotional campaigns, product launches, educational content, and seasonal initiatives Develop and manage segmentation strategies that target the right audiences with the right offers at the right frequency Build and optimize prospect nurture sequences that convert leads into clients Execute cross-sell and upsell campaigns across the Maximus product suite (testosterone protocols, GLP-1 weight loss, peptides, Building Blocks supplements, Oxytocin Calming Cream) A/B test subject lines, send times, content formats, CTAs, and cadence to continuously improve engagement and conversion metrics Client Lifecycle & Transactional Communications Own all client-facing operational messaging: onboarding sequences, prescription notifications, refill reminders, lab result communications, protocol change alerts, and billing notifications Design and optimize the post-purchase onboarding experience to reduce early churn and accelerate time-to-value Build re-engagement and win-back campaigns for lapsed clients, partnering with Product and Customer Success to understand churn drivers Ensure every transactional message meets regulatory and compliance requirements while maintaining brand voice and driving engagement Create feedback loops between lifecycle messaging performance and product/clinical teams to improve the overall client experience Segmentation & Personalization Develop and maintain a segmentation framework that accounts for client lifecycle stage, product usage, engagement behavior, and clinical protocol Use Liquid logic and dynamic content to personalize messaging at scale across all channels Champion suppression logic and frequency capping to protect client experience and deliverability Partner with Data/Analytics to build predictive segments (churn risk, upsell propensity, reorder timing) that trigger automated interventions Performance & Analytics Define, track, and report on lifecycle marketing KPIs: open rates, click rates, conversion rates, revenue per send, unsubscribe rates, and channel-level contribution to LTV Build and maintain reporting dashboards in Braze and Looker that provide actionable visibility into campaign and flow performance Conduct regular send-level and flow-level performance reviews, identifying optimization opportunities and executing improvements Present lifecycle marketing performance and strategic recommendations to the Head of Digital Experience and broader marketing leadership Cross-Functional Collaborati

Benefits

Additional Information

Position is Remote (USA or Canada) No agencies please About Maximus Maximus ( https://www.maximustribe.com/ ) is a mission-driven consumer performance medicine telehealth company that provides men and women with content, community, and clinical support to optimize their health, wellness, and hormones. Maximus has achieved profitability, 8-figure ARR, and is doubling year over year - with a strong cash position. We have raised $15M from top Silicon Valley VCs such as Founders Fund and 8VC as well as leading angel investors/operators from companies like Bulletproof, Tinder, Coinbase, Daily Stoic, & Shopify.

Your Match

How well this role fits your profile.

Company Intel

What employees say

Worked at maximustribe? Share your experience