Junior Influencer Marketing Manager

Responsibilities

• Your main focus:
• Influencer Management & Execution:
• * Assist in the creation, management and execution of US influencer paid campaigns and unpaid activations to secure extensive social coverage and awareness across a variety of social platforms in the US market
• Maintain an understanding of the overall influencer landscape and functionality related to each social media platform; research and stay up-to-date on top tier influencer brand partnerships and monitor competitive partnerships regularly; share updates to Leadership as requested
• Assist in management of external agencies on the execution of influencer initiatives, developing content briefings and contract negotiations to ensure strategic and executional excellence
• Support planning and execution of local and global events, tastemaker partnerships, sponsorships, and in‑market activations
• Oversee purchase order process for timely payments of agencies, influencer partners and contracted vendors
• Press Management & Execution:
• Assist in developing the US editorial strategy to help secure earned features, product placements, and brand storytelling moments
• Originate and execute pitches relating to brand news, innovations, trends and seasonal angles to key beauty editors and writers
• Manage creation and distribution of press materials, including press releases, fact sheets, media alerts, and Q&A documents
• Manage day‑to‑day press requests, including sample sends, image requests, product information, and expert commentary
• Develop and maintain strong editorial relationships to support ongoing earned press coverage
• PR & Influencer Reporting, Analysis & Recommendations
• * Oversee all PR and influencer reporting, including press coverage tracking, influencer performance monitoring, and recap development across platforms such as Traackr, DMR, and supplemental tools
• Analyze press and influencer activations to identify key insights, trends, and optimization opportunities that inform broader brand strategies
• Maintain and update trackers for pending requests, coverage status, influencer deliverables, and content performance to ensure real‑time visibility across programs
• Support the development of strategic recommendations that strengthen earned media impact, refine influencer partnerships, and enhance 360° campaign performance
• Business Processes & Operations
• Assist in managing detailed brand budgets across influencer, press, and event programs
• Oversee purchase orders, timely processing of invoices, and payments for agencies, influencer partners, and vendors
• Manage forecasts and product orders using SAP/Ariba and coordinate with local IM and cross‑functional teams
• Manage product closet inventory with accuracy, organization, and allocation strategy
• Ensure smooth operational flow between teams by maintaining organized documentation and efficient internal processes
• Team Support & Communication
• * Act as a liaison with Global Influencer Marketing, US/Global Marketing, Digital, Media, E‑Comm, and agency partners to support 360° communications
• Collaborate across the PR/IM team on cross‑portfolio initiatives, including desksides, award submissions, and press moments
• Communicate clearly and professionally on behalf of the department and uphold Coty's luxury brand standards
• Working for C

Additional Information

ASSISTANT MANAGER, INFLUENCER MARKETING/PR LUXURY MARKETING - NEW YORK, NEW YORK COTY is looking for smart leaders who are fast and passionate. The Assistant Manager, Influencer Marketing/PR role at Coty offers exposure to luxury brands and impact shaping US press and influencer work.

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