Videographer & Video Editor - ALINA

Responsibilities

• The content flywheel - every piece of video output across all four content types: community reach, authority and trust, conversion to consultation booking, and retention of existing followers. Every frame must answer: which stage of the flywheel does this power?
• The 70/30 ratio - approximately 70% community content (Type A/B) and 30% conversion content (Type C), reviewed and adjusted monthly against two metrics: is following growing, and are organic consultation bookings increasing?
• Weekly production rhythm - Monday planning and review, Tuesday/Thursday shoot days, Wednesday rough cut and Stories delivery, Friday final grade and delivery. The system is defined. You run it without being chased
• Minimum output floor - 2-3 Reels per week, Stories footage for 5-7 posts per day delivered to front-of-house, 1 patient journey milestone piece every two weeks, 1 conversion piece (result reveal or testimonial) every two weeks. Below this floor, the flywheel slows
• Visual identity - Alina's color grading, pacing, and framing standards across all tiers. No rapid cuts, no overhead fluorescent lighting, no clinical backgrounds. Product is shot like jewelry. The aligner case belongs on the same surface as the right objects
• Risk signal - you are the first to know when the Stories folder is running empty, a patient journey arc is behind schedule, or a conversion piece hasn't been in the pipeline for two weeks. You flag it and fix it before it affects the flywheel
• THE CONTENT ARCHITECTURE YOU'RE RUNNING
• Four content types. Each powers a specific stage of the flywheel. Every piece of content you produce must be able to answer which type it is - and which stage it powers.
• Content Type
• What to Produce / What Drives It
• Type A - Community (~70% of output)
• Patient reaction moments (hold the shot - do not cut early). Clinic aesthetic and destination content. Behind-the-scenes process footage. Journey teasers. Aspirational

Benefits

Additional Information

Alina Invisible Braces Videographer & Video Editor Most content roles hand you a brief. This one hands you a flywheel and asks you to keep it spinning. 📍 BGC, Taguig - On-site - Full-Time - ₱50,000 - ₱100,000/month WHAT ALINA IS BUILDING Alina is a premium clear aligner brand in the Philippines. Patients are professionals, entrepreneurs, and creatives in the top 4% of Philippine households - people who care deeply about how they present themselves and expect the brands they choose to reflect the same standard. We are not building a social media account. We are building a content-driven flywheel with two specific business outcomes: a real community of people who trust Alina, and a steady stream of qualified patients booking complimentary consultations. These two objectives are different jobs. Community content, roughly 70% of output, builds the trust, following, and referral network. Conversion content, roughly 30%, drives the qualified prospect to book. Both must run simultaneously, in a deliberate ratio, managed by the same person who holds the camera. WHY THIS ROLE, WHY NOW Alina's visual identity is not inherited from a predecessor. The format library, the visual grammar, the repeatable production templates - none of it exists yet. The person who joins now writes the playbook and then runs it. Premium dental content in the Philippines is underdeveloped. Most clinics look clinical. The person who cracks that gap, and sustains it at volume, defines the category. There is no blueprint for that in this market. The opportunity is here because that's what we're building. WHY ALINA A content strategy that is built backwards from business outcomes - not impressions or follower counts. Your work is measured by saves, DM shares, profile visits, and consultation bookings. You'll know exactly what is working and why A defined playbook, not a blank brief - the content architecture, the flywheel, the production rhythm, and the 90-day build plan are already written. You own the execution and the evolution Premium brand with a high visual bar - the product is shot like jewelry, not like a dental appliance. The audience Alina is building does not respond to urgency or mass-market aesthetics. Your instinct for what feels expensive without being cold is a core job requirement Real creative latitude - no coordinator layer, no brief-by-committee. You own the format decisions and the visual identity calls. The test for every piece: would the most image-conscious woman in BGC be proud to share this? A concrete career path - Videographer & Video Editor → Content Lead → Creative Director. The path exists because the brand is scaling and the team scales with it. We need someone who can look at the Alina feed cold and immediately see what's missing - not after a briefing, not after two weeks of onboarding. The person we're looking for understands that the save and the DM share are the first conversion moments, and every frame they deliver either earns one or wastes the reach that got us there.

Your Match

How well this role fits your profile.

Company Intel

What employees say

Worked at evismart? Share your experience