Sr Associate, Toy Marketing - Barbie

About the role

The Sr Associate will collaborate the toy portfolio management assisting on strategy and product development pipeline. What Your Impact Will Be: Support the day-to-day management of the product segment(s) and act as point of contact for brand inquiries and dissemination of brand information. Collaborate with the Senior Manager to support development and maintenance of key product line tools and documents; contribute to business strategies, objectives, and insights; assist in P&L management Work closely with cross-functional partners (Product Design, Packaging, Development, etc.) to support delivery of innovative and compelling toys to market on time and on budget, informed by consumer insights Collaborate with manager to support development of global product strategies and help drive alignment across internal partners and key markets Assist in managing margin targets and line plans from initiation to completion, ensuring smooth handoff to commercial teams Prepare and support delivery of presentations that communicate strategic direction to internal stakeholders Support product lifecycle management, partnering with supply planning, demand planning, retail, and commercial teams Contribute to global business reporting and analysis Support development of creative briefs and provide product inputs for marketing initiatives Monitor key trends, brands, and competitor performance across markets, providing relevant insights Mattel is a leading global toy and family entertainment company and owner of one of the most iconic brand portfolios in the world. We engage consumers and fans through our franchise brands, including Barbie, Hot Wheels, Fisher-Price, American Girl, Thomas & Friends, UNO, Masters of the Universe, Matchbox, Monster High, MEGA and Polly Pocket, as well as other popular properties that we own or license in partnership with global entertainment companies. Our offerings include toys, content, consumer products, digital and live experiences. Our products are sold in collaboration with the world's leading retail and ecommerce companies. Since its founding in 1945, Mattel is proud to be a trusted partner in empowering generations to explore the wonder of childhood and reach their full potential

Requirements

• 2+ years relevant work experience in marketing, preferably in product development, CPG or toy companies, ideally with exposure to retail buyer dynamics
• Retail/channel knowledge: Ability to leverage insights to build mass, specialty, and e-commerce distribution strategies.
• Excellent time management, planning and project execution skills
• Strong quantitative/Analytical/financial skills (forecasting, pricing, SKU productivity and competitive analysis).
• Ability to synthesize data and pull insights to create recommendations
• Effective interpersonal skills with the ability to build solid collaborative relationships with cross-functional teams (i.e. design, commercial, and development etc.).
• Strong PowerPoint creation and presentation skills; advanced Excel skills including data analysis and reporting; proficient in Outlook and Word
• How We Work:
• We are a purpose driven company aiming to empower generations to explore the wonder of childhood and reach their full potential. We live up to our purpose employing the following behaviors:
• We collaborate: Being a part of Mattel means being part of one team with shared values and common goals. Every person counts and working closely together always brings better results. Partnership is our process and our collective capabilities is our superpower.
• We innovate: At Mattel we always aim to find new and better ways to create innovative products and experiences. No matter where you work in the organization, you can always make a difference and have real impact. We welcome new ideas and value new initiatives that challenge conventional thinking.
• We execute: We are a performance-driven company. We strive for excellence and are focused on pursuing best-in-class outcomes. We believe in accountability and ownership and know that our people are at their best when they are empowered to create and deliver results.

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