WGL - Manager, Marketing

Responsibilities

• Execute marketing strategies and priorities established by leadership, translating organizational objectives into integrated marketing plans, campaigns, and measurable business outcomes.
• Manage marketing intake, prioritization, and resource allocation across competing initiatives to ensure work aligns with business priorities, customer needs, and organizational goals.
• Lead cross-functional planning and execution with partners across Customer Experience, Customer Service, Sales, Energy Efficiency, Regulatory, Communications, Operations, Digital, and other business functions to drive coordinated outcomes.
• Develop and execute integrated, multi-channel marketing campaigns that drive participation, acquisition, engagement, retention, and other defined business objectives.
• Incorporate customer insights, Voice of the Customer feedback, behavioral data, and market intelligence into marketing plans, messaging, and campaign execution.
• Ensure all customer-facing communications translate complex business, operational, regulatory, or technical information into clear, customer-centered messaging that reflects customer needs, motivations, and desired outcomes.
• Review, coach, and provide feedback to team members on customer-centered communication principles to ensure marketing materials, campaigns, and customer communications are written from the customer's perspective and aligned with customer expectations.
• Establish and maintain marketing processes, workflows, campaign planning standards, and marketing brief requirements that improve consistency, accountability, scalability, and execution quality across the team.
• Lead agency and vendor relationships with a strong performance-management mindset, holding partners accountable for deliverables, challenging recommendations when appropriate, negotiating for better outcomes, and ensuring transparency, quality, and value from external investments.
• Monitor campaign performance, customer response, and marketing effectiveness, using data and insights to optimize execution and improve results.
• Develop senior leadership and executive-ready reporting and recommendations that clearly connect marketing activities to business outcomes, opportunities, risks, and performance trends.
• Lead, coach, and develop team members through clear expectations, performance management, accountability, and ongoing professional development.

Requirements

• A strategic executor who turns organizational priorities into coordinated marketing programs and measurable business results.
• A strong people leader who develops talent, establishes accountability, and creates high-performing teams.
• Customer-focused and skilled at viewing communications through the customer's lens rather than internal processes.
• An influential cross-functional partner who builds alignment and drives progress without direct authority.
• Data-driven and decisive, able to translate insights into actions and business recommendations.
• A clear communicator who simplifies complex information for customers, stakeholders, and leadership audiences.
• Agile and adaptable, able to quickly adjust priorities, navigate ambiguity, and respond to evolving business needs while maintaining focus on outcomes and execution.
• Organized and disciplined, able to manage multiple initiatives simultaneously without sacrificing quality, accountability, or results.
• Comfortable operating in regulated, complex, and evolving business environments.
• Proactive and solutions-oriented, continuously seeking opportunities to improve performance, processes, and outcomes.
• Experience & Skills You'll Have
• Experience developing and executing integrated, multi-channel marketing campaigns.
• Strong understanding of marketing performance measurement, analytics, optimization, and attribution.
• Ability to connect marketing activity to business outcomes such as participation, acquisition, engagement, conversion, and retention.
• Experience translating customer insights and Voice of the Customer feedback into effective marketing strategies and communications.
• Demonstrated ability to translate complex business, operational, regulatory, or technical concepts into clear, customer-centered messaging.
• Experience managing

Additional Information

Job Description Position Summary The Manager, Marketing leads the strategic execution of integrated marketing initiatives that support utility growth, customer experience, regulatory, and many other business priorities. This role translates organizational, departmental, and team strategies into coordinated marketing plans and programs that drive customer action, participation, and measurable business outcomes. Reporting to the Director, Customer Experience, the Manager ensures marketing efforts are customer-centered, data-informed, and operationally disciplined. Success requires strong leadership, cross-functional collaboration, agency management, and the ability to consistently deliver results aligned with established organizational priorities.

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