Product Marketing Manager, Buick GMC Crossovers

About the role

As a Buick GMC Crossover Product Marketing Manager, you will serve as the voice of the customer and business lead for assigned Crossover programs. This role works across the full vehicle enterprise-including Brand, Product Development, Design, Engineering, Finance, Pricing, Research, Manufacturing, Sales and Launch -to deliver customer-focused, competitive, and profitable vehicle plans from early strategy through launch and in-market execution. This role is responsible for translating customer insights, competitive dynamics, brand strategy, regulatory requirements, cost/complexity inputs, and business objectives into clear product recommendations. The Product Marketing Manager will lead target customer definition, vehicle positioning, pricing, content strategy and forecasting for assigned programs.

Responsibilities

• Lead product marketing execution across various product, marketing, design, engineering and launch forums
• Develop product content, packaging and pricing plans and assess the strength of vehicle vs key competitors
• Represent the voice of the customer and brands in Program Execution Teams, GVDP gate reviews, Pricing Reviews, research clinics, complexity management forums, launch teams, and leadership reviews.
• Translate market research, clinic results, competitive intelligence, sales performance, customer feedback, and business case inputs into actionable product recommendations.
• Execute consistent brand standards including DNA, performance, trim levels, content, and nomenclature/badging
• Maintain marketing intent through PPC, CR/DN, VCPS, packaging sheets, order guide inputs, launch materials, and other required systems/documentation.
• Partner with many other functions for example, Engineering, Design, Finance, Pricing, Order Fulfillment, Manufacturing, and Brand Marketing to resolve trade-offs related to content, cost, complexity, timing, feasibility, and profitability.
• Provide product expertise for leadership reviews, media events, dealer events, training, vehicle prep, vehicle buyoffs, and internal presentations.
• Manage multiple programs, model years, lifecycle actions, and special projects while maintaining clear priorities and high-quality execution.
• Your Skills & Abilities (Required Qualifications)
• Bachelor's Degree
• 7+ years of Product Marketing experience
• Strong business acumen across product strategy, market dynamics, and customer behavior
• Proven ability to influence and lead cross-functional teams without direct authority
• Demonstrated ability to balance customer, brand, competitive, regulatory, and financial inputs
• Clear, concise communicator with strong executive presence (written and verbal)
• Strong problem framing, decision-making, and recommendation skills
• Ability to manage multiple priorities with speed and attention to detail
• Ability to act as spokesperson in media events, dealer events, training videos, & internal product presentations
• What Can Give You a Competitive Advantage (Preferred Qualifications)
• Master's degree in Business Administration or equivalent experience
• Work experience in Product Development, Planning (including Market Research and Forecasting), or Marketing
• Familiarity with GM global vehicle development, pricing, and marketing launch processes
• Familiarity with GM Product, Marketing, and Research systems and databases e.g., Product Program Content (PPC), CR/DN, Vehicle Content and Pricing System (VCPS), Sales and Registration Reporting, New Vehicle Customer Study.
• #LI-LK1
• This role is categorized as hybrid. This means the selected candidate is expected to report to a specific location at least 3 times a week {or other frequency dictated by their manager}.
• The selected candidate will be required to travel About GM
• Our vision is a world with Zero Crashes, Zero Emissions and Zero Congestion and we embrace the responsibility to lead the change that will make our world better, safer and more equitable for all.
• Why Join Us
• We believe we all must make a choice every day - individually and collectively - to drive meaningful change through our words, our deeds and our culture. Every day, we want every employee to feel they belong to one General Motors team.
• Benefits Overview
• From day one, we're looking out for your well-being-at work and at home-so you can focus on realizing your ambitions. Learn how GM supports a rewarding career that rewards you personally by visiting Total Rewards resources .
• Non-Discrimination and Equal Employment Opportunities (U.S.)
• General Motors is committed to being a workplace that

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