Marketing Data Solutions Leader (Genius)

About the role

Our inclusive and global teams win together every day. We're proud to have the best minds in the industry, who you can learn from as you grow your career. The people, the energy, the connections - it's unmatched. Come and be part of an ever-evolving company and get dynamic opportunities that go beyond borders. What makes a Globalpayer? Globalpayers think like a client, act like an owner and win as one team. We're curious and innovative - always finding better ways to deliver impact. We empower each other to make decisions, and it's our passion that drives excellence in everything we set out to do. Come and be part of an ever-evolving company and get dynamic opportunities that go beyond borders. Does this sound like you? Then you sound like a Globalpayer. Apply now to take your career global. Our perks - what we'll bring for you We know it's bigger than just your career. It's your life, and your world. That's why we offer global benefits and programs to support you at every stage. Here's a taste of what you can expect. - A competitive salary and benefits package that recognizes your contribution - Opportunities to grow your skills and build your career within a global business - Access to learning, development and on-the-job experiences that expand your expertise - A supportive, inclusive team environment where your ideas and input matter - Time to give back through community and charity i

Responsibilities

• Build and scale marketing data solutions that improve audience quality, campaign performance, and revenue outcomes by enabling precise targeting and actionable insights.
• Drive data integrity and trust across platforms , ensuring marketing data is accurate, compliant, and standardized to support confident decision-making and measurable business impact.
• Design and optimize audience segmentation strategies that increase engagement, reduce overlap, and elevate customer and prospect experiences across global campaigns.
• Shape data architecture and integration strategies by partnering cross-functionally to create scalable pipelines and frameworks that support performance reporting and advanced analytics.
• Translate data into business outcomes by delivering insights that influence targeting strategies, improve lead quality, and strengthen marketing return on investment (ROI).

Requirements

• 7+ years of experience in marketing analytics, data engineering, audience segmentation, or related fields, with a proven track record of driving measurable marketing impact.
• Advanced SQL expertise , with demonstrated ability to extract, transform, and analyze large datasets to support business decisions and marketing performance.
• Experience with cloud data platforms such as Snowflake, BigQuery, Redshift, or Databricks, and a strong understanding of data pipelines and architecture.
• Strong analytical and problem-solving skills , with the ability to translate complex data into clear insights and actionable recommendations.
• Excellent communication and collaboration skills , with experience influencing cross-functional stakeholders and aligning data solutions to business objectives.
• It's a bonus if you have
• Experience working with Customer Data Platforms (CDPs) and advanced segmentation or identity resolution strategies.
• Familiarity with global data privacy and consent regulations (e.g., GDPR, CCPA) and their impact on marketing data practices.
• Experience supporting multi-regional marketing teams or B2B revenue generation strategies.

Benefits

Additional Information

Every day, Global Payments makes it possible for millions of people to move money between buyers and sellers using our payments solutions for credit, debit, prepaid and merchant services. Our worldwide team helps over 3 million companies, more than 1,300 financial institutions and over 600 million cardholders grow with confidence and achieve amazing results. We are driven by our passion for success and we are proud to deliver best-in-class payment technology and software solutions. Join our dynamic team and make your mark on the payments technology landscape of tomorrow. Ready to take your career global? Make your mark at one of the biggest names in payments. We're looking for a Marketing Data Solutions Leader (Genius)to join our ever evolving Marketing Performance & Insights team and help shape the future of global commerce. In this role, you will power the data foundation behind how we reach, engage, and grow our customers-ensuring marketing decisions are driven by accurate insights, high-quality audiences, and scalable data solutions. Your work will directly influence campaign effectiveness, lead quality, and revenue growth by enabling smarter targeting and performance measurement across global teams. Partnering across Marketing, Business Intelligence, Finance, and Enterprise Data, you'll play a critical role in advancing Global Payments' mission to deliver seamless, data-driven commerce experiences while building innovative solutions that scale with the future of our business.

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