Digital Marketing Specialist

Responsibilities

• Develop and execute digital marketing initiatives to increase brand awareness and customer engagement.
• Manage and grow the company's presence across LinkedIn, the corporate website and YouTube.
• Create engaging B2B marketing content, including social media posts, website copy, articles, email campaigns and marketing collateral.
• Maintain and optimise the corporate website, including creating new pages, updating content and improving user experience.
• Ensure consistent brand messaging and visual identity across all digital platforms.
• Plan and support digital campaigns, webinars and online marketing initiatives to generate qualified business enquiries.
• Manage CRM records, marketing automation and basic digital integrations.
• Track campaign performance and provide insights to improve marketing effectiveness.
• Partner closely with the sales team to support customer engagement and lead generation activities.
• Stay up to date with digital marketing trends and identify opportunities to enhance the company's online presence.

Requirements

• Diploma or Degree in Marketing, Communications, Business or a related discipline
• A minimum of 2 years of experience in digital marketing, content marketing or B2B marketing
• Experience in B2B, industrial, engineering, manufacturing or technology-related industries will be an advantage
• Strong copywriting and communication skills with the ability to create engaging content for different digital platforms
• Experience managing LinkedIn company pages and corporate websites
• Familiarity with CMS platforms, CRM systems and digital marketing tools
• Knowledge of SEO, Google Analytics, email marketing or marketing automation would be an advantage
• Proactive, organised and able to manage multiple projects independently
• We thank all applicants for their interest. Only shortlisted candidates will be contacted.

Additional Information

Our client is an established company providing specialised testing equipment and quality assurance solutions to manufacturers and research organisations across Southeast Asia and global markets. As part of its continued growth, the company is looking fora Digital Marketing Specialist to strengthen its digital presence, elevate brand awareness and support business development initiatives across the region.

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