Events Marketing Manager

About the role

You'll lead the marketing strategy and creative execution for Ahrefs' European events program, and play a central creative role in Ahrefs Evolve - our global annual conference series. This isn't a pure logistics role: you're the person who helps shape how Ahrefs shows up at events visually and strategically, from audience campaigns to booth design to swag. You'll report to the Global Head of Events (US-based) and work closely alongside our Global Partnerships & Revenue Manager (SG-based) on Evolve sponsorship activations and European & US sponsored events. For fulfillment and operational execution, you'll partner closely with our Singapore-based Event Operations Manager. You own the creative brief and speaker relationships; they own making it happen on the ground.

Responsibilities

• Lead event marketing strategy and execution - audience targeting, multi-channel campaigns (email, social, partnerships, content), registration drives, and post-event follow-up.
• Own creative direction for Evolve, our global annual conference - including fabrication, booth design, and overall brand experience, briefing and working closely with designers across Europe and Asia.
• Manage sponsorship booth design and creative for European field events and regional activations.
• Lead swag creative direction: concept, design standards, and brand alignment - coordinating with the Event Operations Manager, who owns vendor management and fulfillment.
• Collaborate with the Global Head of Events and Global Partnerships & Revenue Manager on Evolve strategy and sponsorship activation planning.
• Manage timelines and creative vendor relationships across multiple concurrent projects.
• Build and maintain relationships with regional communities, partners, and event venues across Europe.
• Provide cross-regional creative support for select events in Singapore and the US, ensuring consistency across all markets.
• Track and report on event performance - attendance, engagement, brand impact, and ROI.
• You'll Thrive Here If
• You've run B2B field marketing programs or event portfolios with both large-scale and grassroots activations.
• You're a strong event marketer with solid creative instincts - you understand audience segmentation, campaign mechanics, and how to build an experience that drives registration and engagement.
• You've managed fabrication, booth design, or brand experience at events - you know how to brief designers, hold vendors to a standard, and translate a brand into a physical space.
• You understand where your ownership ends and your operational partner's begins - you hand off a complete, approved brief and trust execution to follow.
• You're highly organised with strong attention to detail and the ability to manage multiple projects simultaneously without dropping quality.
• You're comfortable working autonomously in a remote, distributed team - you make decisions confidently within your remit and escalate when budget, scope, or brand is affected.
• You have excellent written and verbal communication skills in English.
• You're based in the UK or Europe and comfortable with occasional travel across the region, and to the US & Singapore.
• Bonus
• Experience with event technology platforms (registration, AV, attendee engagement tools)
• Background in SaaS, tech, or digital marketing industries
• Familiarity with SEO, content marketing, or developer/marketer communities
• Experience supporting or running events across multiple regions

Benefits

Additional Information

About Ahrefs Ahrefs is a SaaS marketing platform that helps businesses become discoverable and unmissable online. We offer a suite of tools for SEO, content marketing, and website performance - backed by 15 years of web crawling data and increasingly powered by AI to deliver strategic insights at scale. We're bootstrapped, profitable, multinational, and fully remote. Our culture is fast-moving, low-ego, and built on smart decisions and ownership.

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