Country Manager - Sweden

Responsibilities

• Own the P&L for Sweden and define a clear roadmap for sustainable growth.
• Analyze market trends, competitors, and player behavior to shape the local strategy.
• Drive local performance across acquisition, retention, and product positioning in close cooperation with CRM, Content, Product, Affiliation, and Compliance teams.
• Localize global campaigns and ensure they are relevant for the Swedish audience and aligned with business goals.
• Develop and execute local promotional, bonus, and retention strategies for both casino and sports.
• Monitor key KPIs, budgets, and forecasts; prepare regular performance reports and turn insights into action.
• Ensure full regulatory compliance and manage relationships with local authorities and key market stakeholders.
• Lead local projects and coordinate cross-functional teams to secure smooth execution and strong brand visibility across channels

Requirements

• 6+ years in iGaming (casino or sports betting).
• At least 2 years in a Country Manager position for Sweden.
• Deep understanding of Swedish customer behavior, cultural specifics, and regulatory framework.
• Strong understanding of acquisition channels, CRM, promotional strategy, and product-market fit in Sweden.
• Native Swedish and fluent English.
• Reshape marketing with us. Let's work!
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Benefits

Additional Information

Medier isn't just a marketing agency-we're creative partners to our clients. From digital and social media strategies to PR, influencer collaborations, SEO, programmatic advertising, and CRM, we offer a comprehensive suite of expert services. By combining creativity with data-driven insights, we don't just deliver campaigns-we deliver results. Our philosophy is simple - hire a team of diverse, passionate people and foster a culture that empowers you to do your best work. Is it a match? You're in. Medier is expanding, and we're looking for a strong, hands-on Country Manager to take full ownership of the Swedish market . This role combines strategy, execution, and commercial ownership. You'll be responsible for market growth, performance, and ensuring the brand is competitive and compliant in Sweden. 📍 on-site Copenhagen

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